Senior Product Marketing Manager

Placements24; Gqeberha; Hybrid; ZAR 650,000 - 950,000; Full time

Benefits offered by this job

Hybrid work

Health insurance

Paid time off

Career development

Dynamic environment

Job summary

Placements24 in Port Elizabeth is seeking a Senior Product Marketing Manager to shape go-to-market strategies for new and existing products, drive market adoption, and collaborate with product, sales, and marketing teams. This hybrid role offers influence over product strategy, with responsibilities spanning market research, messaging, and launch planning to accelerate revenue growth.

You will develop competitive analysis, create enablement materials, and lead cross-functional initiatives in a

Qualifications

• Minimum 6 years in product marketing with B2B or B2C lifecycles.
• Proven ability to develop and execute GTM strategies and launch plans.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical skills with market research and competitive analysis.
• Experience working cross-functionally with product, sales, and marketing.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and execute GTM strategies for new product introductions and feature releases.
• Craft compelling product positioning, messaging, and value propositions that resonate with target audiences.
• Conduct market research, competitive analysis, and customer segmentation to identify market opportunities and trends.
• Create sales enablement materials, including presentations, datasheets, and battlecards, to support the sales team.
• Collaborate with product management, engineering, marketing, and sales teams to ensure alignment on product strategy and execution.
• Develop and manage product launch plans, ensuring successful market entry and adoption.

Skills

Go-to-market strategy

Product messaging

Market research

Cross-functional collaboration

Analytics

Stakeholder influence

Education

Marketing degree

Business Administration

Job description

About the Role

Our client is seeking an accomplished and strategic Senior Product Marketing Manager to join their team in Port Elizabeth. This role is pivotal in defining and executing go-to-market strategies for new and existing products, ensuring successful launches and sustained market adoption. You will be responsible for understanding market dynamics, identifying customer needs, and developing compelling product positioning and messaging. Working closely with product management, sales, and marketing teams, you will drive product awareness, adoption, and revenue growth. This hybrid role offers the chance to influence product strategy and collaborate in a dynamic setting.

Key Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product introductions and feature releases.


• Craft compelling product positioning, messaging, and value propositions that resonate with target audiences.


• Conduct market research, competitive analysis, and customer segmentation to identify market opportunities and trends.


• Create sales enablement materials, including presentations, datasheets, and battlecards, to support the sales team.


• Collaborate with product management, engineering, marketing, and sales teams to ensure alignment on product strategy and execution.


• Develop and manage product launch plans, ensuring successful market entry and adoption.

Requirements

• Minimum of 6 years of experience in product marketing, with a strong understanding of B2B or B2C product lifecycles.


• Proven ability to develop and execute successful go-to-market strategies and product launch plans.


• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders.


• Strong analytical skills with experience in market research and competitive analysis.


• Experience working cross-functionally with product management, sales, and marketing teams.


• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive annual salary and performance-based incentives.


• Hybrid work arrangement providing flexibility and office collaboration.


• Comprehensive health, dental, and vision insurance.


• Generous paid time off and company holidays.


• Opportunities for career advancement and professional development.


• A dynamic and innovative work environment.