Brand Manager - New Product Development

Placements24; East London; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Significant bonus potential

Health and retirement benefits

Professional development allowance

Job summary

Placements24 is recruiting a Brand Manager with a strong focus on New Product Development for an East London FMCG role. The candidate will identify market opportunities, conceptualize new products, and manage end-to-end launches within a collaborative setting.

The ideal candidate has 5+ years in Brand or Product Management, proven launches, and deep knowledge of consumer insights, market research, and development processes.

Qualifications

• Minimum of 5 years of experience in Brand Management or Product Management within the FMCG industry, with emphasis on NPD.
• Proven track record of successfully launching new products into the market.
• Excellent understanding of consumer insights, market research, and product development processes.

Responsibilities

• Identify consumer needs and market trends to develop innovative new product concepts.
• Manage the entire product lifecycle from ideation through to launch and post-launch analysis.
• Conduct market research, feasibility studies, and consumer testing for new product initiatives.
• Develop compelling brand positioning, messaging, and go-to-market strategies for new launches.
• Collaborate with R&D, manufacturing, and supply chain teams to ensure product quality and timely delivery.
• Analyze sales performance of new products and adapt strategies as needed.

Skills

Brand management

Product management

New Product Development

Market research

Strategic thinking

Project management

Stakeholder management

Education

Bachelor's degree in Marketing or Business

MBA preferred

Job description

About the Role

Our client is seeking an innovative and strategic Brand Manager with a focus on New Product Development to join their team in East London . This role is paramount in identifying market opportunities, conceptualizing new products, and managing their end-to-end launch within the FMCG sector. You will collaborate extensively with R&D, marketing, sales, and supply chain teams to ensure successful product introductions that meet consumer needs and achieve business goals. This is an exciting opportunity for a visionary leader to shape the future product portfolio of a prominent FMCG company, operating from a dedicated office space designed for collaboration and innovation.

Key Responsibilities

• Identify consumer needs and market trends to develop innovative new product concepts.
• Manage the entire product lifecycle from ideation through to launch and post-launch analysis.
• Conduct market research, feasibility studies, and consumer testing for new product initiatives.
• Develop compelling brand positioning, messaging, and go-to-market strategies for new launches.
• Collaborate closely with R&D, manufacturing, and supply chain teams to ensure product quality and timely delivery.
• Analyze sales performance of new products and adapt strategies as needed.

Requirements

• Minimum of 5 years of experience in Brand Management or Product Management within the FMCG industry, with a strong emphasis on NPD.
• Proven track record of successfully launching new products into the market.
• Excellent understanding of consumer insights, market research, and product development processes.
• Strong strategic thinking, analytical, and project management skills.
• Experience in cross-functional team leadership and stakeholder management.
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

Benefits

• Competitive salary and significant bonus potential tied to NPD success.
• Comprehensive health and retirement benefits package.
• Generous allowance for professional development and innovation training.
• Opportunity to work on cutting-edge FMCG products.
• A dynamic and forward-thinking company culture.