E-commerce Product Marketing Specialist

Placements24; East London; On-site; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Bonuses

Health insurance

Employee discounts

Growth opportunities

Job summary

Placements24 in East London is seeking a creative E-commerce Product Marketing Specialist to drive product messaging, positioning, and GTM strategies for online listings. You will craft compelling descriptions and launch campaigns that resonate with customers and boost sales conversions on the platform.

The role requires strong copywriting, SEO understanding, and data-driven decision making, with opportunities for professional growth in a hybrid work setting.

Qualifications

• 2+ years of experience in product marketing, digital marketing, or brand management for e-commerce.
• Strong copywriting and content creation skills.
• Familiarity with SEO and product listings optimization.
• Excellent communication and project management skills.

Responsibilities

• Develop clear and compelling product positioning and messaging for new and existing products sold through e-commerce channels.
• Create engaging product descriptions, marketing copy, and other collateral to highlight product features and benefits for online listings.
• Plan and execute product launch campaigns, coordinating with marketing, sales, and product development teams.
• Conduct market research and competitor analysis to identify trends, opportunities, and customer needs within the e-commerce landscape.
• Develop and implement strategies to optimize product visibility and conversion rates on the e-commerce website.
• Analyze product sales performance data and customer feedback to inform future marketing strategies and product development.

Skills

Product marketing

Copywriting

Digital marketing

SEO

Market research

Project management

Education

Bachelor's degree in Marketing, Communications, Business

Job description

About the Role

Our client is looking for a creative and market-savvy E-commerce Product Marketing Specialist to join their team in East London . This role is instrumental in driving the success of their products within the online retail environment. You will be responsible for developing compelling product messaging, positioning, and go-to-market strategies that resonate with target customers and drive sales conversions on the e-commerce platform. The ideal candidate possesses a deep understanding of product marketing principles and a passion for translating product features into customer benefits within the digital space.

Key Responsibilities

• Develop clear and compelling product positioning and messaging for new and existing products sold through e-commerce channels.
• Create engaging product descriptions, marketing copy, and other collateral to highlight product features and benefits for online listings.
• Plan and execute product launch campaigns, coordinating with marketing, sales, and product development teams.
• Conduct market research and competitor analysis to identify trends, opportunities, and customer needs within the e-commerce landscape.
• Develop and implement strategies to optimize product visibility and conversion rates on the e-commerce website.
• Analyze product sales performance data and customer feedback to inform future marketing strategies and product development.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in product marketing, digital marketing, or brand management, with a focus on e-commerce.
• Strong copywriting and content creation skills, with the ability to craft persuasive product messaging.
• Familiarity with SEO principles and their application to product listings and descriptions.
• Experience with market research and competitive analysis techniques.
• Excellent communication, collaboration, and project management skills.

Benefits

• Competitive salary and potential for bonuses.
• Hybrid work model offering flexibility.
• Comprehensive health insurance.
• Employee discounts on company products.
• Opportunities for professional growth and skill development.