Senior Product Marketer — GTM & Product Narrative

Rootplatform; Cape Town; Presencial; ZAR 900 000 - 1 200 000; Tempo integral

Resumo da oferta

Root is seeking a Senior Product Marketer to translate Root's technical capability into clear commercial language, owning packaging and positioning, and crafting enablement materials for prospects and clients to understand what Root does and why it’s the right choice.

You will collaborate with Sales, Solutions, Client Success and Product teams to align external voice with product and business strategy, balancing precision with accessibility in a fast-moving market.

Qualificações

• 5+ years of marketing experience in a high-growth tech business, ideally in a regulated B2B SaaS product environment.
• Track record of marketing and driving technology products.
• Prior experience in insurance or insurance-adjacent fields preferred.

Responsabilidades

• Translate Root's technical capability into clear commercial language and own packaging and positioning.
• Create enablement materials that help prospects and clients understand Root's offerings.
• Collaborate with Sales, Solutions, Client Success and Product teams to ensure our external voice reflects the strategy.
• Develop product collateral such as decks, one-pagers, battlecards, and objection-handling frameworks.

Conhecimentos

Translate technical capability into B2

Plan and run product/feature launches

Excellent writing across formats

Interview clients and write narratives

Curious about buyer behavior

Collaborate across functions

Operate with minimal oversight

Formação académica

Diploma or degree in Business/Marketing/Communications

Descrição da oferta de emprego

Root is seeking a Senior Product Marketer to translate Root's technical capability into clear commercial language, owning packaging and positioning, and crafting enablement materials for prospects and clients to understand what Root does and why it’s the right choice.

You will collaborate with Sales, Solutions, Client Success and Product teams to align external voice with product and business strategy, balancing precision with accessibility in a fast-moving market.