Senior PPC Specialist — Fintech Growth & Quality Leads

Lula; Cape Town; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

Lula is seeking a hands-on Paid Search Manager to run our paid search accounts day to day across Google Ads and Microsoft Ads. You will take over from the current agency, rebuilding for quality and funded customers rather than just volume.

Responsibilities include auditing campaigns, optimizing for cost per funded customer, coordinating with Analytics and HubSpot, and ensuring clean tracking and access. You’ll partner with the Creative Studio for ad copy and assets and report weekly on

Qualifications

• 5+ years of hands-on Google Ads management.
• Experience in lead generation, ideally in financial services/fintech/insurance.
• Experience optimising to down-funnel outcomes (offline conversions, CRM-linked conversions).
• Strong skills in GA4, Tag Manager and Looker Studio.

Responsibilities

• Take over and own Lula's paid search accounts across Google Ads and Microsoft Ads.
• Audit account structure, tracking, keywords, audiences and spend; optimize for funded customers.
• Collaborate with Analytics and HubSpot to feed outcomes into ad platforms and bidding.
• Manage budgets, pacing and reporting; present performance in weekly growth meetings.

Skills

Google Ads management

Lead generation

Analytics

Data-driven

SQL

GA4

Tools

GA4

Google Tag Manager

Looker Studio

Snowflake

Segment

Mixpanel

Iterable

Job description

Lula is seeking a hands-on Paid Search Manager to run our paid search accounts day to day across Google Ads and Microsoft Ads. You will take over from the current agency, rebuilding for quality and funded customers rather than just volume.

Responsibilities include auditing campaigns, optimizing for cost per funded customer, coordinating with Analytics and HubSpot, and ensuring clean tracking and access. You’ll partner with the Creative Studio for ad copy and assets and report weekly on