PPC Specialist

Lula; Cape Town; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

Lula is seeking a hands-on Paid Search Manager to run our paid search accounts day to day across Google Ads and Microsoft Ads. You will take over from the current agency, rebuilding for quality and funded customers rather than just volume.

Responsibilities include auditing campaigns, optimizing for cost per funded customer, coordinating with Analytics and HubSpot, and ensuring clean tracking and access. You’ll partner with the Creative Studio for ad copy and assets and report weekly on

Qualifications

• 5+ years of hands-on Google Ads management.
• Experience in lead generation, ideally in financial services/fintech/insurance.
• Experience optimising to down-funnel outcomes (offline conversions, CRM-linked conversions).
• Strong skills in GA4, Tag Manager and Looker Studio.

Responsibilities

• Take over and own Lula's paid search accounts across Google Ads and Microsoft Ads.
• Audit account structure, tracking, keywords, audiences and spend; optimize for funded customers.
• Collaborate with Analytics and HubSpot to feed outcomes into ad platforms and bidding.
• Manage budgets, pacing and reporting; present performance in weekly growth meetings.

Skills

Google Ads management

Lead generation

Analytics

Data-driven

SQL

GA4

Tools

GA4

Google Tag Manager

Looker Studio

Snowflake

Segment

Mixpanel

Iterable

Job description

ABOUT LULA

Lula is on a mission to simplify business funding for South African SMEs. We build fast, digital-first fintech tools that make cash flow management seamless so business owners can focus on doing what they love. We're a fast-growing, tech-driven team that values curiosity, collaboration, and high impact over red tape. Speaking of love, we're looking for Lulas who love to make a difference to join our team and change the game.

CULTURE CODE

• We Embrace Curiosity - We continuously seek better ways to deliver value with a solutions-over-problems mindset.
• We win as One - We collaborate, build strong relationships and value diverse perspectives
• We're Driven by Purpose - We are passionate and committed to delivering the best products and services for SMEs
• We Execute with Ambition - We set ambitious goals, embrace challenges, and deliver with focus and determination.

ROLE PURPOSE

You will run Lula's paid search accounts day to day, across Google Ads and Microsoft Ads. You will take over the accounts from our current agency, rebuild them around quality rather than volume, and optimise them for approved and funded customers, not just clicks and applications.

KEY RESPONSIBILITIES

Take over and own the accounts:

• Work alongside our agency during a 3-6 month handover, then take full ownership of the accounts.
• Audit account structure, tracking, keywords, audiences and spend, and recommend what to keep, fix or stop.
• Make sure tracking, conversion actions and access are clean and owned by Lula.

Optimise for quality, not volume:

• Manage brand, non-brand and Performance Max campaigns against an agreed cost per funded customer.
• Work with Analytics and the HubSpot team to feed approved and funded outcomes back into the ad platforms (offline conversion imports), and use them in bidding.
• Protect Lula's brand terms and monitor competitor activity on them.
• Manage keywords, negatives, audiences, ad copy and extensions to improve lead quality.
• Pause or cut campaigns that cannot reach target economics, and explain why.

Test and learn:

• Run structured tests on ads, bidding strategies and landing pages, with the CRO and Product teams.
• Work with the Creative Studio on ad copy and assets.
• Share what you learn, including what didn't work.

Report and manage budgets:

• Manage daily and monthly budget pacing.
• Build and maintain clear reporting from spend through to funded customers.
• Present paid search performance in the weekly growth meeting.

SUCCESS MEASURES

• Funded customers and disbursement value from paid search
• Cost per funded customer against target
• Approval rate of paid search applications
• Brand search impression share
• Budget pacing accuracy

OUR TECH STACK

• Segment, Snowflake, Mix Panel, GA4, Iterable

THE SKILLS AND EXPERIENCE WE'RE LOOKING FOR

• 5+ years of hands-on Google Ads management, with meaningful monthly budgets; Microsoft Ads experience is a plus.
• Experience in lead generation, ideally in financial services, lending, fintech or insurance.
• Experience optimising to down-funnel outcomes, such as offline conversion imports, value-based bidding or CRM-linked conversions.
• Strong skills in Google Analytics 4, Google Tag Manager and Looker Studio (or similar).
• Confidence with data: spreadsheets are second nature, and SQL or Google Ads scripts are a bonus.
• Google Ads certification.
• Knowledge of the South African market is a strong advantage.