Senior PPC & Performance Marketing Lead (Remote)

Digital Silk - Growing Brands Online; South Africa; On-site; ZAR 1,942,000 - 2,913,000; Full time

Benefits offered by this job

Equity ownership

4 weeks paid time off

Work-from-home opportunity

Competitive pay and bonuses

Job summary

Digital Silk - Growing Brands Online is seeking an expert Paid PPC Performance Marketing Manager for a remote, full-time role. You will lead campaigns for a large client portfolio, mentor a marketing team, and craft compelling copy while using AI to enhance results. The position requires 7+ years of digital marketing and hands-on PPC experience with Google Ads (MS Ads preferred).

EST hours apply. This remote role offers equity ownership, yearly growth opportunities, benefits, and work-from-home

Qualifications

• Minimum 7 years in digital marketing.
• Proven hands-on PPC/paid search with Google Ads essential; Microsoft Ads preferred.
• Experience leading and mentoring paid media teams.
• Strong measurement setup: GA4, GTM, UTM governance.
• Experience across 2+ programmatic channels (Social, YouTube, Display, Shopping).
• Excellent copywriting and stakeholder management.

Responsibilities

• Set up paid marketing campaigns and strategies for multiple clients.
• Lead advanced account builds, naming, architecture, and audience layering.
• Oversee and train team members to build and optimize campaigns.
• Create effective marketing copy to drive engagement.
• Use AI to streamline deliverables, reports, and results.

Skills

PPC / Paid search

Team leadership

Copywriting

Google Ads

Microsoft Ads

Campaign optimization

Performance reporting

AI in marketing

Stakeholder management

Tools

GA4

GTM

UTM governance

Job description

We are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency.

We are seeking an expert-level Paid PPC Performance Marketing Specialist with proven hands-on expertise in:

• Be hands-on in setting up paid marketing campaigns & strategies to generate results for a large portfolio of clients.
• Lead advanced account builds and restructures (naming conventions, campaign architecture, match type strategy, query mining, audience layering, exclusions, asset strategy, Conversions API’s, ETL’s etc.).
• Oversee & train marketing team members on building and optimizing campaigns
• Creating effective marketing copy to generate engagement
• Know how to responsibly and effectively use AI to streamline deliverables, create reports, and enhance results.

Digital Silk is built upon the principles of self-betterment, excellence, proactivity, and teamwork. If you share our passion and values, and want to be challenged and thrive in your career, then you’ll fit right in.

Digital Silk offers yearly growth opportunities AND company shares for all team members.

This is for a full-time, remote-work-at-home position as our headquarters are in the US. We do require team members to work 8am to 5pm EST (with breaks) as our clients are in the US.

Requirements & Responsibilities:

• Minimum 7 years of digital marketing experience
• Proven hands-on expertise in PPC/paid search (Google Ads is essential; Microsoft Ads strongly preferred).
• Lead and mentor a team of paid media specialists/managers - improve performance through coaching, audits, training, and SOPs.
• Ensure clean, reliable measurements: conversion setup and QA, GA4 alignment, GTM, UTM governance, and performance diagnostics.
• Experience in at least 2 additional programmatic channels (e.g., Paid Social, YouTube, Display/Programmatic, Shopping/Feeds, etc.).
• Establish high standards for quality, speed, documentation, and accountability.
• Help build scalable processes that improve client outcomes and internal efficiency. Translate business goals into measurable media plans, including channel mix, budget allocation, forecasting, and pacing.
• Drive continuous improvement through testing: ad copy/creative tests, landing page/CRO collaboration, audience experiments, bid strategy tests, and offer positioning.
• Proven expertise in creating effective marketing strategies and reports
• Proven ability to lead teams and improve marketing performance
• Effective time management skills. Ability to multitask and manage multiple teams and projects
• Strong marketing copywriting skills are CRITICAL
• Proven ability to manage teams and budgets
• Professional and proactive work ethic
• High competence in project and stakeholder management
• Excellent interpersonal and communication skills
• Able to work EST hours from 8am to 5pm EST (with breaks)

What we offer at Digital Silk:

• A work culture focused on mutual success and continuous growth
• Competitive pay, salary growth, and bonuses
• Equity ownership in our company – share in profit upon company sale!
• Challenging projects and opportunity to work with great team members
• Work-from-home opportunity
• 4 weeks paid time off

We are a growing digital agency and are seeking to make IMMEDIATE hires.

• Apply via LinkedIn
• Send back answers + CV
• Have a short intro call with our Recruitment Team
• Get introduced to our Hiring Managers

We kindly ask for your CV and all correspondence to be in English.