Senior Paid Media / PPC Specialist (Google Ads & Microsoft Ads)

R17 Ventures AG; Cape Town; Hybrid; ZAR 700,000 - 1,000,000; Full time

Job summary

A leading digital marketing agency is seeking a Senior Paid Media / PPC Specialist. This hybrid position in Cape Town involves ownership of Google and Microsoft Ads campaigns, budget management, and collaboration with cross-functional teams. Applicants should possess over 5 years of experience in paid media and be comfortable leading complex accounts independently. Additional experience with GA4 and CRM integrations is a plus. Join a dynamic team focused on performance and continuous improvement.

Qualifications

• 5+ years hands-on experience in paid media / PPC.
• Advanced experience across all Google Ads campaign types.
• Strong working experience with Microsoft Ads.
• Proven results across ecommerce and lead generation accounts.
• Comfortable owning accounts independently and at scale.
• Nice-to-Haves: GA4, GTM and attribution knowledge.
• Experience with CRM integrations and lead routing.
• Experience with email marketing.
• German speaker.

Responsibilities

• Plan, launch, and optimise paid media campaigns.
• Manage budgets across multiple accounts and platforms.
• Act as a trusted senior advisor to clients.
• Manage budgets across campaign types and platforms.
• Lead creative testing with the creative team.
• Align paid media strategy with landing pages, CRO, and site experience.
• Act as a trusted advisor to clients.
• Collaborate with Paid Social, CRO, Analytics, and Creative teams.
• Share learnings and contribute to internal processes.

Skills

Paid media management

Google Ads expertise

Microsoft Ads proficiency

E-commerce and lead generation experience

Analytical skills

Tools

GA4

GTM

CRM integrations

Job description

Senior Paid Media / PPC Specialist (Google Ads & Microsoft Ads) | R17 Ventures| Hybrid | Cape Town, South Africa

About R17 Ventures

We are a full-service digital powerhouse specializing in delivering performance and scalable results for clients across the globe. Our work is rooted in a comprehensive, omni-channel approach spanning four core areas: paid media, content creation, e-commerce platform development, and venture building. Our core values are passion, transparency, embracing individuality, and an entrepreneurial spirit.

What You’ll Be Doing

Full-Funnel Paid Media Ownership (Google & Microsoft)

You’ll plan, launch, and optimise all campaign types, including:

• Search (Brand, Non-Brand, Competitor, DSA)
• Performance Max
• Shopping (Standard & PMax Shopping)
• Demand Gen / Discovery
• YouTube (In-stream, In-feed, Shorts)
• Display & Native (including Microsoft Audience Network)
• Own end-to-end paid media strategy across multiple accounts and markets
• Structure accounts for scalability, signal quality, and long-term performance
• Manage budgets holistically across campaign types and platforms
• Apply smart bidding, automation, and audience strategies intentionally, not blindly
• Lead creative testing in collaboration with the creative team
• Align paid media strategy with landing pages, CRO, and overall site experience

Performance & Growth

• Optimise towards revenue, efficiency, and profitability, not vanity metrics
• Analyse performance across the full funnel and identify growth levers
• Forecast performance and model outcomes for clients and pitch work
• Diagnose performance issues across media, creative, audience, and UX

Client & Internal Leadership

• Act as a trusted senior advisor to clients
• Clearly explain complex strategies and results in simple, commercial terms
• Push back when needed using data, logic, and sound reasoning
• Collaborate closely with Paid Social, CRO, Analytics, and Creative teams
• Contribute to internal best practices, documentation, and process improvement

What We’re Looking For

Must-Haves

• 5+ years hands-on experience in paid media / PPC
• Advanced experience across all Google Ads campaign types
• Strong working experience with Microsoft Ads
• Proven results across ecommerce and lead generation accounts
• Comfortable owning accounts independently and at scale

Nice-to-Haves

• Agency experience
• GA4, GTM, and attribution knowledge
• Experience with CRM integrations and lead routing
• Experience with email marketing
• German speaker

Knowledge Sharing & Upskilling (Important)

We’re looking for someone who enjoys teaching and enabling others.

This role includes:

• Cross-pod collaboration to upskill team members
• Staying up to date with platform trends, betas, and changes
• Sharing learnings, insights, and best practices across the business
• Supporting colleagues with account strategy and problem-solving
• Contributing to or leading training sessions, workshops, or internal playbooks

How You’ll Succeed in This Role

• You think in systems, not silos
• You care about incrementality and long-term growth
• You’re confident making decisions - and owning the outcome
• You challenge “best practice” when the data says otherwise

To Apply: If you are interested please apply via this LinkedIn posting and complete the form to submit your application! If you haven't heard from us within two weeks please consider your application unsuccessful at this time.