Senior Paid Media Manager

Aramex; Cape Town; On-site; ZAR 300,000 - 700,000; Full time

Job summary

An established industry player is seeking a dynamic performance marketing expert to lead their marketing initiatives. This role involves managing the entire marketing deliverable cycle, optimizing paid marketing strategies, and analyzing performance metrics to drive growth. The ideal candidate will have over 8 years of experience in B2B and B2C marketing, with a strong command of tools like Google Analytics and Tableau. Join a forward-thinking company dedicated to transforming trade and logistics, and make a significant impact on their marketing efforts while staying ahead of digital trends.

Qualifications

• 8+ years in performance marketing with expertise in B2B and B2C.
• Strong knowledge of paid marketing channels and tools.

Responsibilities

• Manage the marketing deliverable cycle from planning to reporting.
• Lead paid marketing strategies to drive awareness and revenue growth.

Skills

B2B & B2C Performance Marketing

Microsoft Excel

Google Analytics

Tableau

Communication Skills

Analytical Skills

Leadership Skills

Time Management

Education

Degree in Marketing

Digital Technologies

Tools

Appsflyer

Social Media Advertising

Job description

Job Responsibilities:

1. Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
2. Lead and support the implementation of our paid marketing strategies to drive awareness, leads, app downloads and revenue growth
3. Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
4. Measure and optimize our paid marketing using vendor-specific reports, Google Analytics and Tableau
5. Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
6. Collaborate with marketing teammates to maintain a consistent brand voice and message across all Marketing channels
7. Work with the Content Strategist & creative team to craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
8. Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
9. Monitor market intelligence and keep track on competitor movement and market situation

Minimum Requirements:

1. +8 Years’ experience in B2B & B2C Performance Marketing.
2. Expert knowledge in Microsoft Excel
3. Experience with Appsflyer and Tableau a plus
4. Degree in Marketing, Digital technologies or similar relevant field preferred
5. In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Instagram, and more), and content distribution and placement networks
6. Outstanding communication, presentation and leadership skills
7. Thorough understanding of mobile attribution
8. Excellent organizational and time management skills
9. Strategic thinker with great analytical skills
10. Extremely data-driven and detail-oriented
11. Analytical skills; ability to interpret data and insight to drive improvement.

Company Overview:

Since our founding in 1982 we have grown to become a world leader in comprehensive transport and delivery solutions for business and consumers. Headquartered in Dubai, at the heart of the world’s most dynamic commercial hub and on the site of historic trade routes linking east and west, commerce and transport are deeply embedded in Aramex’s DNA. We are dedicated to transforming the face of trade, expanding our operations rapidly to better connect businesses and consumers worldwide.

About the Company:

Aramex is an Emirati multinational logistics, courier and package delivery company based in Dubai, United Arab Emirates.