Senior Media Strategist

Placements24; Sandton; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Executive bonuses

Medical & retirement benefits

Growth opportunities

Prestigious Sandton office

Access to cutting-edge media tools

Job summary

Placements24 is seeking a Senior Media Strategist to lead cutting‑edge media planning and buying in Sandton. You will develop strategies across digital, print, broadcast, and social, manage budgets, and drive ROI through data‑driven insights.

The role requires 8+ years in media planning and a strong grasp of SEM, social ads, programmatic, and analytics. You will partner with marketing, creative, and sales to deliver cohesive campaigns.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration or related field; Master’s degree preferred.
• Minimum of 8 years in media planning, strategy and buying with integrated campaigns.
• Proven data‑driven media strategies delivering measurable results.
• Deep understanding of digital marketing including SEM, social ads, programmatic, and analytics.
• Strong analytical, problem‑solving and negotiation skills.

Responsibilities

• Develop and oversee comprehensive media strategies across digital, print, broadcast, and social.
• Manage and optimize media budgets for maximum ROI.
• Identify new media opportunities and emerging platforms.
• Analyze campaign performance data and provide strategic recommendations.
• Collaborate with creative, marketing, and sales teams for cohesive execution.
• Negotiate rates and terms with media vendors.

Skills

Media planning

Data-driven strategy

Analytical thinking

Negotiation

Vendor management

Presentation

Education

Bachelor’s degree in Marketing/Advertising/Business Administration

Master’s degree preferred

Job description

About the Role

Our client is seeking a highly experienced and visionary Senior Media Strategist to join their prestigious team in Sandton . This role is pivotal in developing and executing cutting‑edge media strategies that drive brand awareness, engagement, and conversions for our client’s diverse portfolio. You will be responsible for identifying optimal media channels, managing campaign budgets, and analyzing performance data to maximize ROI and achieve strategic marketing objectives within the competitive Gauteng landscape.

Key Responsibilities

• Develop and oversee comprehensive media strategies across all relevant channels (digital, print, broadcast, social).
• Manage and optimize media budgets to ensure maximum efficiency and return on investment.
• Identify new media opportunities and emerging platforms to reach target audiences effectively.
• Analyze campaign performance data, derive actionable insights, and provide strategic recommendations.
• Collaborate closely with creative, marketing, and sales teams to ensure cohesive campaign execution.
• Negotiate rates and terms with media vendors and partners to secure favorable placements.
• Stay abreast of industry trends, competitor activities, and best practices in media planning and buying.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 8 years of experience in media planning, strategy, and buying, with a strong emphasis on integrated campaigns.
• Proven track record of developing and executing successful, data‑driven media strategies that deliver measurable results.
• Deep understanding of digital marketing, including SEM, social media advertising, programmatic, and analytics.
• Exceptional analytical, problem‑solving, and strategic thinking skills.
• Strong negotiation and vendor management capabilities.
• Excellent presentation and communication skills, with the ability to articulate complex strategies clearly.

Benefits

• Highly competitive salary and executive‑level performance bonuses.
• Comprehensive medical, retirement, and other premium benefits.
• Significant opportunities for professional growth and leadership development.
• Dynamic and prestigious work environment in Sandton , fostering innovation and collaboration.
• Access to cutting‑edge media tools and industry‑leading resources.