Senior Media Relations Specialist - Fully Remote

Placements24; Midrand; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible work from home

Health insurance coverage

Generous paid time off

Professional development opportunities

Job summary

Placements24 is seeking a Senior Media Relations Specialist to lead media outreach for a dynamic national and international client portfolio. This remote-first role requires excellence in crafting pitches, building journalist relationships, and delivering measurable coverage.

You will develop strategies, manage campaigns from home, and collaborate with marketing teams to ensure consistent messaging while meeting tight deadlines in a fast-paced agency environment.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 5-7 years of experience in media relations, public relations, or corporate communications, preferably within an agency or fast-paced corporate setting.
• Demonstrated success in securing media coverage in top-tier publications and online outlets.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Strong understanding of media landscape, current affairs, and industry-specific trends.

Responsibilities

• Develop and implement comprehensive media relations strategies aligned with client objectives and overall business goals.
• Cultivate and maintain strong, long-lasting relationships with key media contacts, journalists, bloggers, and influencers across national and international platforms.
• Craft compelling press releases, media kits, pitch materials, and other PR collateral.
• Proactively identify media opportunities and pitch stories to relevant outlets.
• Monitor media coverage and analyze campaign performance, providing regular reports and insights.
• Manage crisis communications and respond to media inquiries swiftly and professionally.
• Collaborate with internal marketing and communications teams to ensure consistent messaging and integrated campaign execution.
• Stay abreast of industry trends, emerging media platforms, and competitor activities.

Skills

Media relations

Public relations

Strategic thinking

Written communication

Crisis communications

Education

Bachelor's degree in Communications or related field

Tools

Cision

Meltwater

Job description

About the Role

Our client, a dynamic and forward-thinking media company, is seeking a highly skilled and motivated Senior Media Relations Specialist to join their growing team. This role is designed for a proactive professional who thrives in a remote-first environment and possesses a proven track record in developing and executing successful media outreach strategies. You will be instrumental in shaping public perception, building strong relationships with journalists and influencers, and ensuring consistent brand visibility across various media channels. This position offers a unique opportunity to work with a diverse portfolio of clients and contribute to impactful communication campaigns from the comfort of your home office. The ideal candidate is an excellent communicator, strategic thinker, and a natural connector with a passion for the media landscape.

Key Responsibilities

• Develop and implement comprehensive media relations strategies aligned with client objectives and overall business goals.
• Cultivate and maintain strong, long-lasting relationships with key media contacts, journalists, bloggers, and influencers across national and international platforms.
• Craft compelling press releases, media kits, pitch materials, and other PR collateral.
• Proactively identify media opportunities and pitch stories to relevant outlets.
• Monitor media coverage and analyze campaign performance, providing regular reports and insights.
• Manage crisis communications and respond to media inquiries swiftly and professionally.
• Collaborate with internal marketing and communications teams to ensure consistent messaging and integrated campaign execution.
• Stay abreast of industry trends, emerging media platforms, and competitor activities.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 5-7 years of experience in media relations, public relations, or corporate communications, preferably within an agency or fast-paced corporate setting.
• Demonstrated success in securing media coverage in top-tier publications and online outlets.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Strong understanding of media landscape, current affairs, and industry-specific trends.
• Proficiency in using media monitoring and PR outreach tools (e.g., Cision, Meltwater).
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines in a remote work environment.
• Excellent interpersonal skills and the ability to build rapport with diverse stakeholders.

Benefits

Our client values its employees and offers a comprehensive benefits package designed to support your well-being and professional growth. As a fully remote employee, you will enjoy flexibility and autonomy in your work. Benefits include a competitive salary, performance-based bonuses, health insurance coverage, generous paid time off, professional development opportunities, and a supportive team culture that fosters collaboration and innovation. We believe in empowering our remote team members with the resources and support they need to excel. This role is based in **Midrand, Gauteng, ZA**, but conducted entirely remotely.