Media Planner

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Health insurance

Professional development

Industry conferences

Job summary

Placements24 seeks a strategic Media Planner to develop and execute media plans that reach target audiences and meet campaign objectives. You will research opportunities, negotiate rates, and optimize spend across digital, print, broadcast, and out-of-home channels.

The role requires a Bachelor’s degree and at least 3 years in media planning/buying, with strong analytical skills and vendor relationship abilities. A hybrid work arrangement is offered in KwaZulu-Natal.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business or related field.
• 3+ years of media planning and buying experience, preferably in an agency setting.
• Strong understanding of media channels and audience demographics.
• Proficiency in media planning software and strong analytical skills.
• Excellent negotiation and communication skills with vendor relations.

Responsibilities

• Develop comprehensive media plans based on client objectives and audience insights.
• Research and identify optimal media channels including digital, print, broadcast, and OOH.
• Negotiate rates and secure media placements with vendors to maximize reach and value.
• Manage media budgets with efficient resource allocation and spend adherence.
• Monitor campaign performance, analyze results, and provide optimization recommendations.
• Collaborate with account management and creative teams to align media plans with marketing strategies.

Skills

Media planning

Negotiation

Analytics

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Media planning software

Job description

About the Role

Our client is seeking a strategic and analytical Media Planner to join their dynamic team in Richards Bay . This role is crucial for developing and executing effective media plans that reach target audiences and achieve campaign objectives. You will be responsible for researching media opportunities, negotiating rates, and optimizing media spend across various channels. This is an excellent opportunity to make a significant impact within a leading media organization, working in a collaborative environment focused on delivering impactful marketing solutions, contributing to a growing company in the heart of KwaZulu-Natal.

Key Responsibilities

• Develop comprehensive media plans based on client objectives, target audience insights, and market analysis.
• Research and identify optimal media channels, including digital, print, broadcast, and out-of-home advertising.
• Negotiate rates and secure media placements with vendors to achieve maximum value and reach.
• Manage media budgets, ensuring efficient allocation of resources and adherence to spending limits.
• Monitor media campaign performance, analyze results, and provide recommendations for optimization.
• Collaborate with account management and creative teams to ensure media plans are integrated with overall marketing strategies.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Minimum of 3 years of experience in media planning and buying, preferably within an agency setting.
• Strong understanding of various media channels, their strengths, and audience demographics.
• Proficiency in media planning software and tools, as well as strong analytical skills.
• Excellent negotiation and communication skills, with the ability to build strong vendor relationships.
• Detail-oriented with strong organizational and project management abilities.

Benefits

• Competitive annual salary and performance incentives.
• Hybrid work arrangement offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and attending industry conferences.
• A collaborative and supportive team culture within a thriving regional hub.