Senior Marketing Specialist - Campaign Management

Woolworths Financial Services; Wes-Kaap; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading financial services company in Cape Town is seeking a Senior Marketing Specialist to plan and manage marketing campaigns. The successful candidate will have at least 5 years of experience in direct marketing, excellent communication skills, and familiarity with Salesforce Marketing Cloud. This full-time role offers an opportunity to drive marketing effectiveness and ensure alignment with business goals.

Qualifications

• 5+ years’ experience in developing and delivering marketing communications campaigns.
• Detailed knowledge of Direct Marketing and Campaign Management.
• Experience managing internal and external partnership agencies.

Responsibilities

• Develop and manage marketing communications aligned with objectives.
• Plan and execute marketing campaigns utilizing various channels.
• Monitor and analyze KPIs to optimize performance.

Skills

Advertising and Marketing

Direct Marketing

Campaign Management

Salesforce Marketing Cloud

Strong communication skills

Tools

Salesforce Marketing Cloud

Job description

Senior Marketing Specialist - Campaign Management

Join to apply for the Senior Marketing Specialist - Campaign Management role at Woolworths Financial Services.

Cape Town, Western Cape, South Africa 1 week ago

Driving Organisational Success through Talent

Main Purpose

To plan, develop, execute, and manage high-quality, cost-effective marketing projects and communications for Woolworths Financial Services (WFS). Continually seek to improve the efficiency and effectiveness of WFS Marketing. Ensure a consistent approach to the implementation of the marketing campaigns across WFS.

Key Responsibilities

Marketing Project Development and Management

• Develop effective marketing communications in achieving their marketing objectives.
• Plan and execute marketing campaigns that align with business and project objectives, utilizing DM channels such Email, SMS, & In App, using associated tools (like Salesforce Marketing Cloud).
• Analytics & Reporting: Monitor and analyse KPIs to measure campaign performance, identify trends, and provide actionable insights for optimisation and improvement.
• Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, and proactively recommend innovative strategies to drive business growth.
• Develop and execute marketing journeys, messaging, creative execution for projects and other marketing campaigns.
• Seek continual improvement in marketing communication quality by ensuring campaigns are regularly reviewed and learning implemented.
• Work with rest of business and marketing team to develop and execute campaigns.
• Project mange the campaign execution and project updates to achieve performance.

Campaign Governance

• Project Management: Develop and manage campaign timelines, ensuring that all tasks are completed on schedule and within budget.
• Ensuring marketing communications are product aligned, message on brand, and adhere to all regulatory & budgetary requirements & considerations.
• Effective allocation, monitoring, and control of the campaign budget.
• Manage the impact of all communication messages to the entire customer base – awareness of reputational risk.

Relationship and Stakeholder Management

• Develop relationships with key colleagues and stakeholders across Woolworths, WFS and other business units to ensure customer focus and campaigns that meet business requirements.

Continuous Improvement and Synergies

• Build campaign expertise that can be applied across WFS products.
• Work with colleagues across Marketing (and other business units) to integrate and align communications plans and key messages.
• Manage supplier relationships in accordance with SLA's.
• Ensure quality and cost effectiveness.

Key Competencies

Technical Competencies

• Advertising and Marketing
• Direct Marketing and Campaign Management and associated tools (like Salesforce Marketing Cloud)
• SA Marketing Environment (Regulatory, Best Practice)

Qualifications

Experience Required

• 5+ years’ experience in developing and delivering world class marketing communications campaigns, Direct Marketing and Campaign Management and associated tools (like Salesforce Marketing Cloud).

Additional Requirements

• Detailed knowledge and experience of Direct Marketing and Campaign Management across multiple routes to market.
• Strong communication skills, written and verbal.
• Evidence of managing internal and external partnership agencies.

Employment Details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Management

Industries: Financial Services and Retail

Equal Employment Opportunity Statement

Woolworths Financial Services is a proud South African brand, who is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions.