MARKETING SPECIALIST

Isilumko Staffing; Johannesburg; On-site; ZAR 450,000 - 750,000; Full time

Job summary

Isilumko Staffing invites an experienced Integrated Marketing Specialist in Johannesburg to create and execute campaigns across digital, direct, social and print channels. You will translate strategy into compelling campaigns that strengthen brand positioning and support business growth.

The role requires 7+ years in marketing, with hands-on experience in digital, content, email, and SEO/SEM, plus strong analytics to measure ROI.

Qualifications

• Bachelor's Degree in Marketing, Business Commerce or related field.
• 7 years of marketing experience with integrated campaigns.
• Strong digital marketing, social media, content, email and SEO/SEM experience.
• Experience using data and insights to measure campaign performance.
• Experience coordinating multiple projects with senior stakeholders.

Responsibilities

• Develop and implement integrated marketing campaigns across digital, direct, social, print and above-the-line channels.
• Partner with stakeholders to translate strategies into campaign plans.
• Use insights and trends to create targeted marketing initiatives.
• Plan activations, client events and engagement initiatives.
• Develop briefs and manage relationships with agencies and media partners.
• Support sponsorships within approved frameworks.
• Create media plans and coordinate media buying to maximise reach.
• Leverage digital channels and marketing tech to engage audiences.
• Monitor performance, measure ROI and optimize campaigns.
• Manage campaign budgets and ensure spend stays within parameters.
• Collaborate with cross-functional teams for seamless execution.
• Stay informed on financial services trends and competitive landscape.
• Provide guidance to junior team members.

Skills

Integrated Marketing

Digital Marketing

Social Media

Content Marketing

Email Marketing

SEO/SEM

CRM systems

Analytics & Insights

Stakeholder Management

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

CRM systems

Marketing automation tools

Analytics platforms

Job description

MARKETING SPECIALIST

Location: Johannesburg, Gauteng
Employment Type: Contract / Permanent
Industry: Financial Services

Our client is looking for an experienced Integrated Marketing Specialist to develop and execute impactful Integrated Marketing and Communication (IMC) campaigns across digital, direct, social media, print and above-the-line channels.

The successful candidate will be responsible for translating marketing strategies into engaging campaigns that connect with target audiences, strengthen brand positioning and support business growth.

Key Responsibilities

• Develop and implement integrated marketing and communication campaigns across digital, social media, direct marketing, print and other relevant channels.
• Partner with business stakeholders to translate marketing strategies into effective campaign plans.
• Use customer research, insights and market trends to develop targeted and relevant marketing initiatives.
• Plan and execute product activations, client events and engagement initiatives.
• Develop creative briefs and manage relationships with external agencies and media partners.
• Support sponsorship initiatives in line with approved marketing strategies and frameworks.
• Develop media plans and coordinate media buying activities to maximise campaign reach and impact.
• Leverage digital channels, social media and marketing technology to engage targeted audiences.
• Monitor campaign performance and use data and analytics to measure effectiveness, ROI and customer engagement.
• Optimise campaigns based on performance insights and business objectives.
• Manage allocated campaign budgets and ensure spend remains within approved parameters.
• Collaborate with internal marketing, digital, technical and business teams to ensure seamless campaign execution.
• Stay informed on financial services trends, customer behaviour and the competitive landscape.
• Provide guidance and support to junior members of the marketing team where required.

Minimum Requirements

• Relevant Bachelor's Degree in Marketing, Business Commerce or a related field.
• Minimum 7 years' marketing experience, with at least 5–7 years' experience developing and executing integrated marketing campaigns.
• Strong experience across digital marketing, social media, content marketing, email marketing and SEO/SEM.
• Experience using data, analytics and customer insights to inform marketing strategies and measure campaign performance.
• Experience managing multiple marketing projects within a fast-paced environment.
• Proven experience working with cross-functional teams and senior stakeholders.
• At least 1–2 years' experience engaging with Executive-level stakeholders to develop and implement marketing plans.
• Experience with CRM systems, marketing automation tools and analytics platforms.
• Previous experience within the financial services industry is essential.
• Strong project management, analytical and stakeholder management skills.
• Excellent written and verbal communication skills.

Key Competencies

• Integrated Marketing & Communication
• Digital Marketing & Social Media
• Brand & Product Activations
• Media Planning & Advertising
• Data-Driven Marketing
• Campaign Measurement & ROI
• Customer & Target Audience Engagement
• Stakeholder Management
• Project Management
• Agency Management
• Strategic & Creative Thinking
• Strong Commercial Awareness

Ideal Candidate

We are looking for a creative, commercially minded marketing professional who can combine strategic thinking with hands-on campaign execution. The ideal candidate understands the financial services environment, is confident engaging senior stakeholders and can use data and digital channels to deliver measurable marketing results.