Marketing Campaign Specialist

Placements24; Benoni; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Career growth

Modern office in Benoni

Job summary

Placements24 in Benoni, Gauteng, seeks a Marketing Campaign Specialist to plan, execute and optimize multi-channel campaigns that build brand awareness, acquire customers, and foster retention. You will work closely with creative, analytics, and sales teams to deliver campaigns on time and within budget.

The ideal candidate has hands-on experience with campaign management, data-driven decision making, and strong project coordination.

Qualifications

• Proven experience in marketing campaign management.
• Strong planning, execution, and performance analysis skills.
• Experience with multiple channels and data-driven decision making.

Responsibilities

• Plan, develop, and execute integrated marketing campaigns across multiple channels (digital, print, events).
• Coordinate campaign logistics, timelines, and budgets, ensuring on-time and within-budget delivery.
• Collaborate with creative teams to develop campaign assets, messaging, and collateral.
• Manage relationships with external vendors, agencies, and partners involved in campaign execution.
• Monitor campaign performance against set KPIs, analyze results, and provide detailed reports with actionable insights.
• Optimize campaigns based on performance data to improve engagement and conversion rates.
• Conduct market research and competitor analysis to inform campaign strategies.
• Ensure brand consistency and messaging across all campaign materials.
• Assist with lead nurturing and customer engagement strategies.

Skills

Campaign management

Project management

Data analysis

Communication

Collaboration

Analytical thinking

Education

Bachelor's degree in Marketing

Tools

Marketing automation

CRM systems

Job description

About the Role

Our client is looking for a dynamic and detail-oriented Marketing Campaign Specialist to join their expanding marketing team in Benoni, Gauteng . This role is central to the planning, execution, and optimization of marketing campaigns designed to drive brand awareness, customer acquisition, and retention. The ideal candidate will possess a strong understanding of campaign management, excellent project coordination skills, and a data-driven approach to marketing. You will work collaboratively with various departments to ensure campaigns are delivered effectively and meet their objectives. This is an excellent opportunity for a motivated marketer to make a significant impact in a fast-paced environment within the Gauteng region.

Key Responsibilities

• Plan, develop, and execute integrated marketing campaigns across multiple channels (digital, print, events).
• Coordinate campaign logistics, timelines, and budgets, ensuring on-time and within-budget delivery.
• Collaborate with creative teams to develop campaign assets, messaging, and collateral.
• Manage relationships with external vendors, agencies, and partners involved in campaign execution.
• Monitor campaign performance against set KPIs, analyze results, and provide detailed reports with actionable insights.
• Optimize campaigns based on performance data to improve engagement and conversion rates.
• Conduct market research and competitor analysis to inform campaign strategies.
• Ensure brand consistency and messaging across all campaign materials.
• Assist with lead nurturing and customer engagement strategies.

Requirements

• Proven experience in marketing campaign management, either in-house or agency side.
• Strong understanding of campaign planning, execution, and performance analysis.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Proficiency in marketing automation platforms and CRM systems is a plus.
• Familiarity with digital marketing channels (social media, email, SEM, display ads).
• Strong analytical skills and ability to interpret data to drive decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience working in the Benoni area or surrounding Gauteng regions is beneficial.

Benefits

Our client offers a competitive salary and benefits package. You will be part of a supportive and dynamic marketing team with opportunities for professional growth and development. This role provides hands-on experience in managing impactful marketing campaigns. Work within a modern office environment in Benoni that fosters collaboration and innovation. Contribute to a company that values its employees and their career progression.