Senior Marketing Analytics Lead — AI-Driven Growth

Salt; Wes-Kaap; Hybrid; ZAR 800,000 - 1,000,000; Full time

Job summary

A fast-growing online lending business is looking for a Senior Marketing Analyst to optimize customer acquisition and conversion processes. This role involves analyzing customer journeys, developing predictive models, and creating data-driven marketing strategies. With a focus on machine learning and analytics, the successful candidate will work within a collaborative team to enhance marketing effectiveness and improve customer experience in a hybrid working environment.

Qualifications

• 3+ years of hands-on experience in marketing analytics.
• Essential experience with digital marketing analytics and tracking.
• Knowledge of machine learning techniques for funnel optimisation.

Responsibilities

• Analyse the entire customer journey to identify key customer segments.
• Develop and deploy machine learning models to predict customer intent.
• Design and implement robust marketing attribution models.

Skills

Analytical skills

Funnel optimization

Machine learning techniques

A/B testing methodologies

Data visualization

Google Analytics

SQL

Python or R

Education

Degree in a relevant field

Tools

Tableau

Google Tag Manager

Redash

Job description

A fast-growing online lending business is looking for a Senior Marketing Analyst to optimize customer acquisition and conversion processes. This role involves analyzing customer journeys, developing predictive models, and creating data-driven marketing strategies. With a focus on machine learning and analytics, the successful candidate will work within a collaborative team to enhance marketing effectiveness and improve customer experience in a hybrid working environment.