Senior Hospitality Digital Marketing Manager (Remote)

Placements24; Komani; Híbrido; ZAR 1.498.000 - 2.163.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Health insurance

Flexible remote working

Professional development budget

Bonus opportunity

Descripción de la vacante

Placements24 is seeking a visionary Senior Hospitality Digital Marketing Manager to lead our client's online presence from a remote location. You will drive brand awareness, bookings, and customer loyalty through integrated digital campaigns spanning SEO/SEM, social media, email, and content marketing.

You will analyze performance, optimize strategies, and collaborate with internal teams and agencies to ensure brand consistency across channels while keeping a finger on hospitality industry

Formación

• 6+ years of digital marketing experience, with hospitality/travel focus.
• Proven track record of campaigns driving bookings/leads.
• Expertise in SEO/SEM, social media, content strategy, and email automation.
• Strong analytical skills with proficiency in Google Analytics and similar tools.
• Excellent written and verbal communication; ability to craft engaging copy.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Responsabilidades

• Develop and implement integrated digital marketing strategies across channels.
• Manage and optimize online campaigns on Google Ads, Facebook, Instagram to drive bookings.
• Oversee creation of digital content: website copy, blogs, social media, emails.
• Analyze website traffic and campaign performance; provide reports and actionable insights.
• Stay updated on digital marketing trends and hospitality tech.
• Collaborate with internal teams and external agencies to ensure brand consistency across channels.

Conocimientos

Digital marketing

SEO/SEM

Content marketing

Email marketing

Analytics

Educación

Bachelor's degree in Marketing, Communications, Business, or a related field

Herramientas

Google Analytics

Facebook Ads

Instagram Ads

Email automation tools

Descripción del empleo

About the Role

Our client is looking for a visionary Senior Hospitality Digital Marketing Manager to lead their online presence strategy from a remote location. This role is essential for driving brand awareness, attracting new guests, and fostering customer loyalty through innovative digital marketing campaigns. You will be responsible for developing and executing comprehensive digital marketing plans across various platforms, analyzing campaign performance, and optimizing strategies to achieve business objectives. This is an exciting opportunity for a seasoned digital marketer with a passion for the hospitality industry to shape the brand's online narrative and drive measurable growth.

Key Responsibilities

• Develop and implement integrated digital marketing strategies encompassing SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize online advertising campaigns across platforms like Google Ads, Facebook, and Instagram to drive bookings and engagement.
• Oversee the creation of compelling digital content, including website copy, blog posts, social media updates, and email newsletters.
• Analyze website traffic, campaign performance, and conversion rates, providing regular reports and actionable insights.
• Stay abreast of the latest digital marketing trends and technologies, recommending innovative approaches for the hospitality sector.
• Collaborate with internal teams and external agencies to ensure brand consistency and maximize campaign effectiveness across all digital channels.

Requirements

• Minimum of 6 years of experience in digital marketing, with a significant focus on the hospitality or travel industry.
• Proven track record of developing and executing successful digital marketing campaigns that drive tangible results (e.g., bookings, leads).
• Expertise in SEO/SEM, social media marketing, content strategy, and email marketing automation.
• Strong analytical skills with proficiency in Google Analytics and other digital marketing tools.
• Excellent written and verbal communication skills, with the ability to craft engaging marketing copy.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Competitive salary and performance-driven bonus.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and flexible remote working arrangements.
• Professional development budget for courses and conferences.
• Opportunity to shape the digital future of a growing hospitality brand.