Senior Growth Lead — Data-Driven Growth for EdTech (Remote)

peopleworth; Cape Town; Remote; ZAR 900,000 - 1,700,000; Full time

Benefits offered by this job

Collaborative workplace

Growth opportunities

High ownership in impactful role

Job summary

A digital education firm is seeking a Senior Growth Lead to enhance its growth strategies across digital learning products. This role involves owning the growth engine and optimizing conversion rates using data-driven insights. The ideal candidate must have over 5 years of experience in growth marketing, proven skills in analytics and CRM tools, and is comfortable working in a fast-paced environment. The position allows for significant strategic influence and collaboration with executive leadership.

Qualifications

• 5+ years of experience in growth marketing or related fields.
• Advanced proficiency in Excel/Google Sheets for data analysis.
• Hands-on experience with a CRM and marketing automation platforms.

Responsibilities

• Own dashboards that provide visibility into conversion performance.
• Implement a consistent metrics framework for conversion channels.
• Design and run A/B and multivariate tests with clear objectives.

Skills

Growth marketing

Conversion rate optimization

Data analysis

Collaboration

AI tools usage

Tools

HubSpot

Excel

Google Sheets

SQL

BI tools

Job description

A digital education firm is seeking a Senior Growth Lead to enhance its growth strategies across digital learning products. This role involves owning the growth engine and optimizing conversion rates using data-driven insights. The ideal candidate must have over 5 years of experience in growth marketing, proven skills in analytics and CRM tools, and is comfortable working in a fast-paced environment. The position allows for significant strategic influence and collaboration with executive leadership.