Remote Growth Lead — Education Platforms

peopleworth; Durban; On-site; ZAR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Collaborative culture

Growth opportunities

High ownership and visibility

Cross-functional exposure

Job summary

peopleworth is seeking a Senior Growth Lead to own the full-funnel growth engine across a portfolio of digital education products. This remote, hands-on IC role offers strategic influence, building measurement infrastructure and running experiments to boost enrolments and revenue.

You will work with product marketing, sales, and marketing stakeholders, with strong autonomy in startup-style environments. Preference for experience in education/edtech or learner-focused products is noted.

Qualifications

• 5+ years in growth marketing or CRO with proven funnel impact.
• Advanced Excel/Sheets modelling and forecasting.
• Hands-on with HubSpot or similar marketing automation.
• Experience running A/B or multivariate experiments.
• Strong funnel analytics and data-driven insight.

Responsibilities

• Build and own dashboards and reporting for full-funnel conversion performance.
• Define, implement and maintain a metrics framework across channels.
• Translate funnel data into actionable insights for senior stakeholders.
• Establish a reliable single source of truth for growth performance.
• Lead conversion rate optimisation across key user journeys and forms.
• Scope and deliver growth infrastructure projects to improve measurement and conversion.
• Design, run and document A/B and multivariate tests with clear hypotheses.
• Review and improve email, SMS and related journeys with segmentation and automation.
• Identify gaps in nurture flows and build improved lifecycle journeys.
• Maintain a backlog of growth experiments balancing quick wins with long-term opportunities.

Skills

Growth marketing

Conversion optimization

Funnel analytics

Data storytelling

Stakeholder alignment

AI-assisted research

Startup autonomy

Email nurture design

Tools

HubSpot

Excel

SQL

Looker

Metabase

Typeform

Job description

peopleworth is seeking a Senior Growth Lead to own the full-funnel growth engine across a portfolio of digital education products. This remote, hands-on IC role offers strategic influence, building measurement infrastructure and running experiments to boost enrolments and revenue.

You will work with product marketing, sales, and marketing stakeholders, with strong autonomy in startup-style environments. Preference for experience in education/edtech or learner-focused products is noted.