Senior FMCG Product Leader: Strategy, Launch & Growth

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Professional development

Job summary

Placements24 seeks an experienced Senior FMCG Product Manager in Sandton to lead strategy, lifecycle management, and portfolio performance for key product lines. You will leverage consumer insights, market dynamics, and innovation to shape brand success and profitability in a fast-moving market.

The role requires 6–8 years in FMCG product management, strong leadership, and ability to drive cross-functional collaboration across R&D, marketing, sales, and operations from concept to launch and

Qualifications

• Bachelor's degree in a related field required.
• MBA or equivalent is highly desirable.
• 6–8 years of product management experience in FMCG.
• Proven track record of launching and managing profitable FMCG products.
• Deep understanding of consumer behavior, market segmentation, and brand positioning.
• Strong analytical, strategic thinking and problem-solving skills.
• Excellent leadership and cross-functional collaboration abilities.

Responsibilities

• Define and execute the product strategy and roadmap for assigned FMCG categories, aligning with company objectives.
• Conduct market research, consumer analysis, and competitive intelligence to identify new product opportunities.
• Translate consumer insights and business requirements into detailed product specifications and requirements.
• Lead cross-functional teams (R&D, marketing, sales, operations) through the lifecycle from ideation to launch and post-launch analysis.
• Manage product P&L, optimize pricing, positioning, and promotions for profitability and market share.
• Develop go-to-market plans and collaborate with marketing and sales for launches and sustained success.
• Monitor product performance, analyze sales data, and gather feedback to drive improvements.
• Stay abreast of FMCG trends and best practices in product management.

Skills

Product management

FMCG industry

Market research

Strategic thinking

Leadership

Education

Bachelor's degree in Business/Marketing/Engineering

MBA (desirable)

Job description

Placements24 seeks an experienced Senior FMCG Product Manager in Sandton to lead strategy, lifecycle management, and portfolio performance for key product lines. You will leverage consumer insights, market dynamics, and innovation to shape brand success and profitability in a fast-moving market.

The role requires 6–8 years in FMCG product management, strong leadership, and ability to drive cross-functional collaboration across R&D, marketing, sales, and operations from concept to launch and