Senior FMCG Product Manager

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Professional development

Job summary

Placements24 seeks an experienced Senior FMCG Product Manager in Sandton to lead strategy, lifecycle management, and portfolio performance for key product lines. You will leverage consumer insights, market dynamics, and innovation to shape brand success and profitability in a fast-moving market.

The role requires 6–8 years in FMCG product management, strong leadership, and ability to drive cross-functional collaboration across R&D, marketing, sales, and operations from concept to launch and

Qualifications

• Bachelor's degree in a related field required.
• MBA or equivalent is highly desirable.
• 6–8 years of product management experience in FMCG.
• Proven track record of launching and managing profitable FMCG products.
• Deep understanding of consumer behavior, market segmentation, and brand positioning.
• Strong analytical, strategic thinking and problem-solving skills.
• Excellent leadership and cross-functional collaboration abilities.

Responsibilities

• Define and execute the product strategy and roadmap for assigned FMCG categories, aligning with company objectives.
• Conduct market research, consumer analysis, and competitive intelligence to identify new product opportunities.
• Translate consumer insights and business requirements into detailed product specifications and requirements.
• Lead cross-functional teams (R&D, marketing, sales, operations) through the lifecycle from ideation to launch and post-launch analysis.
• Manage product P&L, optimize pricing, positioning, and promotions for profitability and market share.
• Develop go-to-market plans and collaborate with marketing and sales for launches and sustained success.
• Monitor product performance, analyze sales data, and gather feedback to drive improvements.
• Stay abreast of FMCG trends and best practices in product management.

Skills

Product management

FMCG industry

Market research

Strategic thinking

Leadership

Education

Bachelor's degree in Business/Marketing/Engineering

MBA (desirable)

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly experienced and strategic Senior FMCG Product Manager . This pivotal role, based in Sandton, Gauteng , will lead the development, strategy, and lifecycle management of key product lines. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and product innovation within the FMCG space. This is an exceptional opportunity to influence the direction of sought-after brands and drive product success in a dynamic market. Join a forward-thinking organization that values creativity, strategic thinking, and a passion for delivering exceptional products to consumers.

Key Responsibilities

• Define and execute the product strategy and roadmap for assigned FMCG product categories, aligning with overall company objectives.


• Conduct thorough market research, consumer analysis, and competitive intelligence to identify new product opportunities and unmet consumer needs.


• Translate consumer insights and business requirements into detailed product specifications and functional requirements.


• Lead cross-functional teams, including R&D, marketing, sales, and operations, throughout the product development lifecycle from ideation to launch and post-launch analysis.


• Manage product P&L, optimizing pricing, positioning, and promotional strategies to maximize profitability and market share.


• Develop compelling go-to-market plans and collaborate with marketing and sales teams to ensure successful product launches and sustained commercial success.


• Monitor product performance, analyze sales data, and gather customer feedback to drive product improvements and identify opportunities for innovation.


• Stay abreast of industry trends, emerging technologies, and best practices in product management and the FMCG sector.

Requirements

• A Bachelor's degree in Business, Marketing, Engineering, or a related field.


• An MBA or equivalent is highly desirable.


• Minimum of 6-8 years of experience in product management, with a strong emphasis on the FMCG industry .


• Proven track record of successfully launching and managing profitable FMCG products from concept to commercialization.


• Deep understanding of consumer behavior, market segmentation, and brand positioning.


• Excellent analytical, strategic thinking, and problem-solving skills.


• Strong leadership, communication, and cross-functional collaboration abilities.


• Experience with project management methodologies and tools.


• Must be based in or able to commute regularly to Sandton, Gauteng .

Benefits

• Our client offers a highly competitive salary, significant performance-based bonuses, and a comprehensive benefits package, including health insurance, retirement contributions, and other perks.


• Employees will benefit from ample opportunities for professional development, a dynamic and innovative work culture, and the chance to shape leading FMCG brands.


• This role offers substantial career growth potential within a market-leading organization.


• Be a key player in shaping FMCG product innovation in Sandton, Gauteng .