Senior E-Commerce Specialist

Talent Shore; Johannesburg; On-site; ZAR 334,800 - 558,000; Full time

Benefits offered by this job

Competitive salary based on experience

Flexible working

Staff discount on jewellery

Professional development budget

Job summary

Talent Shore is seeking a Senior E-Commerce Specialist in Johannesburg, South Africa. In this role, you will support the Director across the digital commerce stack, focusing on performance in paid media, conversion rate optimisation, and international e-commerce management.

With a strong background in e-commerce/DTC marketing and a proven ability to manage significant ad budgets, you will be instrumental in shaping the strategy of a fast-growing premium jewellery brand.

The position offers flexible working conditions and direct access to senior leadership.

Qualifications

• 3–8 years of hands-on experience in e-commerce/DTC marketing, ideally within fashion or jewellery.
• Proven track record managing paid campaigns with six-figure monthly budgets.
• Strong analytical skills and experience with structured testing programmes.

Responsibilities

• Plan, execute, and optimise campaigns across Meta, Google, and TikTok Ads.
• Own the on-site conversion roadmap, identifying friction points and running tests.
• Manage lifecycle marketing via Klaviyo, driving revenue through personalisation.

Skills

E-commerce marketing

Paid media management

Conversion Rate Optimisation

Analytical skills

Email marketing

Shopify Plus expertise

Tools

Shopify Plus

GA4

Klaviyo

Job description

Johannesburg, South Africa | Posted on 18/06/2026

Assistant to the Director | Flexible Working | Jewellery / DTC

We are a fast-growing, premium direct-to-consumer jewellery brand with a strong presence across the UK, US, and EU markets. We’re looking for a Senior E- Commerce Specialist to join as a right hand to the Director — someone who can operate across the full digital commerce stack and take ownership of day-to-day performance across paid media, CRO, email, and international expansion. This is a hands-on, high-impact role for a seasoned generalist who thrives in fast-paced DTC environments and is comfortable moving between strategic planning and tactical execution.

Key Responsibilities

Paid Media & Performance Marketing

• Plan, execute, and optimise campaigns across Meta Ads, Google Ads (Search, Shopping, PMax), and TikTok Ads across multiple international accounts.
• Manage significant monthly ad budgets with a focus on ROAS, CPA, and contribution margin targets.
• Build and test creative strategies, audience segmentation, and full-funnel campaign structures.
• Produce weekly and monthly performance reports with actionable insights for the Director.

Conversion Rate Optimisation (CRO)

• Own the on-site conversion roadmap: identify friction points, develop hypotheses, and run A/B and multivariate tests.
• Collaborate with design and development to implement landing page, PDP, and checkout optimisations.
• Analyse user behaviour via GA4, Hotjar, or similar tools to inform site improvements.

Email & SMS Marketing

• Manage lifecycle marketing via Klaviyo (or similar), including flows, campaigns, segmentation, and list growth strategy.
• Drive revenue from owned channels through personalisation, post-purchase nurturing, and win-back programmes.

International & Multi-Store E-Commerce

• Manage Shopify Plus storefronts across the UK, US, and EU.
• Oversee localisation efforts including currency, language, shipping, and compliance.
• Coordinate with logistics and operations on international fulfilment and returns processes.

Project Management & Operations

• Act as a strategic and operational right hand to the Director across all digital commerce activities.
• Prepare board-level reports, competitive analyses, and market opportunity assessments.
• Project-manage cross-functional initiatives such as product launches, seasonal campaigns, and site redesigns.
• Manage relationships with agencies, freelancers, and technology vendors.

Requirements

• 3–8 years of hands‑on experience in e-commerce / DTC marketing, ideally within fashion, jewellery, or luxury lifestyle.
• Proven track record managing and scaling paid campaigns across Meta, Google, and TikTok with six-figure monthly budgets.
• Deep Shopify / Shopify Plus expertise, including multi-store, multi-currency setups.
• Strong CRO mindset with experience running structured testing programmes.
• Proficiency with email marketing for email lifecycle marketing.
• Experience operating across at least two international markets (UK, US, or EU).
• Strong analytical skills with fluency in GA4, platform ad managers, and reporting/BI tools.
• Excellent communication and organisational skills; comfortable working directly with senior leadership.

Nice to Have

• Experience with affiliate, influencer
• Familiarity with Shopify app ecosystem (e.g. Rebuy, Gorgias, Cart systems).
• Background in creative direction or briefing for ad content and UGC.
• Knowledge of international tax, duties, and GDPR compliance for e- commerce.

What We Offer

• Competitive salary (dependent on experience).
• Flexible working — remote‑friendly with occasional in‑person collaboration.
• Staff discount on our jewellery collections.
• Opportunity to shape the digital strategy of a rapidly growing brand.
• Direct access to senior leadership and involvement in high-level decision‑making.
• Professional development budget and conference attendance.