Senior E-commerce Social Media Strategist (Hybrid)

Placements24; Vereeniging; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health and wellness benefits

Career growth opportunities

Significant strategic influence

Job summary

Placements24 is seeking a Senior E-commerce Social Media Strategist in Vereeniging, Gauteng. You will shape the strategic direction of social media efforts for an online retailer, aligning campaigns with e-commerce goals and maximizing ROI.

You will develop long-term strategies, oversee content execution, analyze performance, and lead initiatives to boost brand visibility and customer engagement. The role requires strong leadership and data-driven decision making in a fast-paced environment.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.

Responsibilities

• Develop and implement long-term social media strategies for the e-commerce business to drive growth and conversion.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Define KPIs and reporting frameworks to measure campaign effectiveness.
• Oversee content creation and curation across social platforms to ensure high quality and engagement.
• Manage and optimize paid social campaigns, including budget allocation and targeting.
• Collaborate with marketing, sales, and product teams for integrated campaigns.
• Stay ahead of industry trends and platform changes, adjusting strategies accordingly.
• Lead and mentor junior team members to foster innovation and growth.
• Analyze social data and translate insights into actionable recommendations.
• Present strategic plans and performance reports to senior management.

Skills

Social media marketing

Strategic thinking

Leadership

Analytics

Budget management

Communication

SEO knowledge

Education

Master's degree in Marketing, Business Administration, or related field

Job description

Placements24 is seeking a Senior E-commerce Social Media Strategist in Vereeniging, Gauteng. You will shape the strategic direction of social media efforts for an online retailer, aligning campaigns with e-commerce goals and maximizing ROI.

You will develop long-term strategies, oversee content execution, analyze performance, and lead initiatives to boost brand visibility and customer engagement. The role requires strong leadership and data-driven decision making in a fast-paced environment.