Lead Digital Marketing Specialist

Placements24; Gauteng; On-site; ZAR 780,000 - 1,020,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Medical aid

Retirement fund

Training & development

Job summary

Placements24 is seeking a strategic Lead Digital Marketing Specialist to spearhead our Centurion campaigns, driving brand visibility, lead generation and revenue growth across digital channels.

You will manage integrated campaigns across SEO, SEM, social, email and content, analyze performance, and optimize ROI while collaborating with sales and product teams in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5–7 years of progressive digital marketing experience with proven campaign leadership.
• Strong knowledge of SEO, SEM, Google Analytics, social media, and email marketing.
• Excellent written and verbal communication and ability to develop persuasive marketing copy.
• Proven ability to manage multiple projects and stakeholders in a fast-paced environment.

Responsibilities

• Develop and manage integrated digital marketing campaigns across SEO, SEM, social, email, and content.
• Analyze campaign performance, generate reports, and provide actionable insights.
• Manage the digital marketing budget for maximum ROI.
• Oversee creation of website copy, blog posts, social updates, and newsletters.
• Collaborate with sales and product teams to align marketing with business goals.
• Stay current with trends, tools, and best practices, advising on new opportunities.

Skills

Strategic thinking

Analytical skills

Campaign management

Copywriting

Project management

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Email marketing platforms

SEO tools

Social media management tools

Job description

About the Role

Our client is seeking a strategic and results-oriented Lead Digital Marketing Specialist to spearhead their marketing initiatives in Centurion . This senior role involves developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive lead generation, and increase customer acquisition. You will manage various digital channels, analyze campaign performance, and optimize strategies for maximum ROI. The successful candidate will have a proven track record in leading successful digital campaigns and possess strong analytical skills, working closely with sales and product development teams to ensure marketing efforts are aligned with business goals and contribute directly to revenue growth.

Key Responsibilities

• Develop, implement, and manage integrated digital marketing campaigns across channels such as SEO, SEM, social media, email, and content marketing.


• Analyze campaign performance data, generate detailed reports, and provide actionable insights for optimization.


• Manage the digital marketing budget effectively, ensuring maximum return on investment for all activities.


• Oversee the creation of engaging content, including website copy, blog posts, social media updates, and email newsletters.


• Collaborate with sales and product teams to align marketing efforts with business objectives and product launches.


• Stay current with digital marketing trends, tools, and best practices, advising the team on new opportunities and strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.


• 5-7 years of progressive experience in digital marketing, with demonstrated success in leading campaigns.


• In-depth knowledge of SEO, SEM, Google Analytics, social media marketing, and email marketing platforms.


• Strong analytical skills and proficiency in data interpretation and reporting tools.


• Excellent written and verbal communication skills, with the ability to develop persuasive marketing copy.


• Proven ability to manage multiple projects and stakeholders in a fast-paced environment.

Benefits

• A competitive salary package and potential for performance-based bonuses.


• Opportunity to lead marketing efforts for a growing company in Centurion.


• Comprehensive medical aid and retirement fund benefits.


• Access to ongoing training and professional development opportunities.


• A dynamic and collaborative work environment focused on achieving business success.