Senior Data Analyst (Digital Analytics/ Performance)

X, bigly labs; Johannesburg; On-site; ZAR 800,000 - 1,080,000; Full time

Job summary

X, bigly labs, Dis-Chem's high-performance innovation hub, is seeking a Senior Performance Data Analyst to transform digital marketing, customer and commercial data into actionable insights that drive customer acquisition, optimise marketing investment and improve commercial performance across the Dis-Chem digital ecosystem.

The role partners with Digital Marketing, Customer Intelligence, CRM, Ecommerce, Commercial, Data Engineering and Analytics teams to establish a trusted, enterprise-wide

Qualifications

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Marketing Analytics, Commerce or related quantitative discipline.
• 4-6 years' experience in Digital Analytics, Marketing Analytics, Customer Analytics or Business Intelligence.
• Advanced SQL skills with strong experience analysing large, complex datasets.
• Advanced Microsoft Excel skills including Power Query and Power Pivot.
• Experience developing executive dashboards using Power BI or similar BI platforms.
• Strong understanding of Digital Marketing measurement across Paid, Owned and Earned channels.
• Experience working with Customer Data Platforms (CDPs) and customer-level marketing data.
• Experience working with Digital Marketing, CRM and Ecommerce teams.
• Strong stakeholder management and presentation skills.
• Experience within Retail, Ecommerce or FMCG.

Responsibilities

• Develop and maintain the enterprise digital marketing measurement framework.
• Achieve executive dashboard adoption across key business stakeholders.
• Analyse customer acquisition, engagement, conversion, retention and loyalty performance.
• Analyse experimental results and recommend optimisation actions.
• Identify high-value customer segments.
• Develop automated reporting solutions using Power BI and modern analytics platforms.

Skills

Advanced SQL

Power BI

Power Query

Power Pivot

Digital Analytics

Marketing Analytics

Customer Analytics

Stakeholder management

Retail/Ecommerce

Education

Bachelor's degree in Data Analytics/Statistics/Mathematics/CS/Marketing Analytics/Commerce or related quantitative discipline

Tools

CDP platforms

Job description

We are X, bigly labs, Dis-Chem's high-performance innovation hub; a place where bold ideas meet data, design, and radical customer focus to reimagine what healthcare can be.

Our mission is to power the future of healthcare by lowering costs, unlocking new possibilities, and improving access to healthcare for all South Africans. We do this through cutting-edge digital solutions that deliver smarter, more human, and truly patient-focused experiences. Here, your work is not limited to a whiteboard; it becomes real. It drives decisions, shapes experiences, and moves healthcare forward. We are driven by one big question: How do we use data and today's technology to build breakthroughs to better health?

There's only one question left: are you ready to make healthcare smarter, and actually mean it?

Senior Performance Data Analyst is responsible for transforming digital marketing, customer and commercial data into actionable insights that drive customer acquisition, optimise marketing investment and improve commercial performance across the Dis-Chem digital ecosystem.

The role partners with Digital Marketing, Customer Intelligence, CRM, Ecommerce, Commercial, Data Engineering and Analytics teams to establish a trusted, enterprise-wide view of digital marketing performance. By integrating customer, campaign, behavioural and transactional data across paid media, owned channels, web, mobile applications and Customer Data Platforms, the role delivers strategic insights that improve marketing effectiveness and business outcomes.

WHAT WE'RE LOOKING FOR?

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Marketing Analytics, Commerce or related quantitative discipline
• 4-6 years' experience in Digital Analytics, Marketing Analytics, Customer Analytics or Business Intelligence
• Advanced SQL skills with strong experience analysing large, complex datasets.
• Advanced Microsoft Excel skills including Power Query and Power Pivot
• Experience developing executive dashboards using Power BI or similar BI platforms
• Strong understanding of Digital Marketing measurement across Paid, Owned and Earned channels
• Experience working with Customer Data Platforms (CDPs) and customer-level marketing data
• Experience working with Digital Marketing, CRM and Ecommerce teams
• Strong stakeholder management and presentation skills
• Experience within Retail, Ecommerce or FMCG

WHAT YOU WILL BE DOING?

• Develop and maintain the enterprise digital marketing measurement framework
• Achieve executive dashboard adoption across key business stakeholders
• Analyse customer acquisition, engagement, conversion, retention and loyalty performance
• Analyse experimental results and recommend optimisation actions
• Identify high-value customer segments
• Develop automated reporting solutions using Power BI and modern analytics platforms

WHO YOU ARE?

You're a data-driven storyteller who turns digital marketing, customer and commercial data into insights that move the business, comfortable analysing complex, large-scale datasets across paid, owned and CDP sources, fluent in AI-assisted analytics tools, and confident presenting findings to stakeholders in a way that makes complexity make sense and drives real optimisation decisions.

Our values show up in how we think, build, and make choices that make an impact. We are building a culture that drives progress; one that fixes friction, chases what changes, and owns the outcome. We design with tomorrow in mind, ask sharper questions, and answer them with care, urgency, and systems that scale.

Think you've got energy, curiosity, and guts? Come hold the space, make it matter, and own a breakthrough.