Senior CRM Manager (Retention Marketing)

Underground Ecom; Cape Town; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Medical Aid

Annual leave 24 days (20 + 4) + public

Company laptop

Parking cost supplement

Pension scheme

Career progression in growing team

UIF/COIDA/SDL included

Community networking with UK agencies

Job summary

Underground Ecom is seeking a CRM Manager to lead retention marketing for 2–3 ecommerce clients. You will create strategies, communicate with clients, and execute in Klaviyo, while guiding projects to exceed expectations.

You will manage content calendars, segmentation, and automation maps, collaborating with a creative team to deliver high-quality content and copy using the AI Content Creation Suite.

Qualifications

• Experience in account and project management.
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Strong written and verbal communication with clarity.
• Detail-oriented with ability to manage multiple accounts.
• Proficient in email marketing tools and best practices.

Responsibilities

• Develop retention marketing strategy for 2–3 ecommerce clients.
• Create content calendars, sending schedules, and segmentation strategies.
• Build automation maps and flows in Klaviyo.
• Develop strategies for Messenger, SMS, and loyalty programs.
• Present reports and strategy to clients.
• Execute campaigns and flows within Klaviyo.
• Lead a creative team to deliver quality content on time.
• Oversee copywriting with AI Content Creation Suite.
• Collaborate with Client Success to maximize retention.
• Support CS to deliver services during peak trading periods.

Skills

Account management

Project management

Communication skills

Detail-oriented

Email marketing

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Klaviyo

AI Content Creation Suite

Job description

Location: Hybrid/Cape Town (3 days a week in the office)

Location: Hybrid/Cape Town (3 days a week in the office)

CRM Manager

Salary: Competitive

Hours: Full time

About Underground Ecom

Underground Ecom is a leading retention marketing agency, partnering with high-growth ecommerce brands around the world to deliver world-class retention strategies. As the largest Klaviyo Elite Partner in Europe and one of the UK’s fastest-growing ecommerce agencies, we pride ourselves on driving measurable results and long-term client success.

Job Overview

As CRM Manager, you will lead the strategy and execution of services for 2-3 ecommerce clients. The foundation of your role will be creating strategies, communicating with clients, executing within Klaviyo, and managing the projects to ensure we are delivering on our promises and exceeding expectations.

Overview of core responsibilities

• Creating a Retention Marketing Strategy for 2-3 Ecommerce clients
• Creating content calendars, sending schedules and segmentation strategies
• Creating automation maps, flow plans, building these in Klaviyo
• Creating additional strategies to maximise client retention including Messenger, SMS, Loyalty programs and others
• Communicate effectively with clients, presenting reports and strategy
• Campaigns, flows and technical execution within Klaviyo
• Managing a creative team to ensure we deliver quality content on time
• Handle copywriting for our clients with support of our AI Content Creation Suite
• Working with the Client Success team to ensure high client satisfaction and maximize client retention
• Working with the CS team to deliver additional services to clients over key trading periods (For Example Black Friday).

Qualifications

• Experience in account and project management
• Bachelor’s degree in Marketing, Communication, Business, or related field (preferred).
• Strong written and verbal communication skills with an emphasis on clarity.
• Detail-oriented and capable of managing multiple accounts.
• Proficient in email marketing tools and knowledgeable in best practices.
• Self-starter and avid learner!

Compensation & Benefits

• Base Salary: Based on experience, skill & in relation to your current package.
• Medical Aid: R3000.00 Monthly contribution to employee Medical Aid Scheme
• Holiday: 20 days chosen annual leave + 4 days for Christmas closure (24 total) + South African public holidays
• Enhanced Parental Pay - Tiered compensation based on length of Service
• Parking Cost Supplement for office days
• Hardware: Company Laptop
• Software: Access to all necessary tools and applications for the role
• Community: Join our thriving Blue14 and supergroup communities in South Africa. A growing group of leading UK marketing agencies. Including socials, community events and growth opportunities.
• Pension: Company contribution scheme (Optional)
• UIF, COIDA, SDL Included
• Professional Growth: Opportunities for career progression within our growing international team