Senior Copywriter: Strategic, Multi-Channel Content

Publicis Groupe Africa Pty Ltd; Johannesburg; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Publicis Groupe Africa Pty Ltd in Johannesburg is seeking a Senior Copywriter to craft compelling content across digital and print channels. You will produce original copy, adapt tone for platforms, and ensure alignment with brand voice.

You will collaborate with marketing, design and strategy teams, integrate SEO practices, and uphold quality standards while maintaining client expectations.

Qualifications

• Proven experience in a content writing or copywriting role, with a strong portfolio showcasing diverse writing samples.
• Excellent command of the English language, including grammar, punctuation, and style.
• Familiarity with SEO principles and experience in integrating them into web content.
• Strong research skills and the ability to assimilate diverse information quickly.
• Proficient in using writing and editing tools, as well as content management systems.

Responsibilities

• Produce high-quality, original written content for a range of mediums including websites, social media, articles, emails, videos and more.
• Tailor content to fit the tone and style appropriate for each platform while ensuring alignment with brand voice and messaging.
• Be comfortable in writing content across complex legal & regulatory landscapes.
• Adapt copy & campaign messaging from global campaigns to market-relevant executions.
• Review and edit copy for clarity, grammatical accuracy, and consistency, ensuring all content adheres to brand style guidelines.

Skills

Content writing

Copywriting

SEO

Editing

Research

WordPress

SEO tools

Tools

WordPress

SEO tools

Job description

Publicis Groupe Africa Pty Ltd in Johannesburg is seeking a Senior Copywriter to craft compelling content across digital and print channels. You will produce original copy, adapt tone for platforms, and ensure alignment with brand voice.

You will collaborate with marketing, design and strategy teams, integrate SEO practices, and uphold quality standards while maintaining client expectations.