Senior Copywriter - Banking Brand & Campaigns

Capitec Bank Ltd.; Stellenbosch; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Capitec Bank Ltd. in South Africa seeks an experienced Specialist: Copywriter to craft audience-centric copy across TV, radio, digital, and social channels.

You will translate complex briefs into engaging campaigns, contribute strategically to brand storytelling, and collaborate with designers, marketers, product teams, and agencies.

Must have 5+ years of copywriting experience, an advertising background, and a portfolio spanning traditional and digital media; Sesotho preferred.

Qualifications

• 5+ years of professional copywriting experience.
• Experience in an advertising or brand marketing environment.
• Portfolio across traditional and digital channels.
• Experience delivering through-the-line campaigns.
• Multilingual writing ability including Sesotho preferred; isiZulu advantageous.
• Relevant advertising or marketing qualification.

Responsibilities

• Develop copy for integrated marketing campaigns across TV, radio, digital, and social.
• Craft headlines, taglines, scripts, and long-form content.
• Translate briefs into creative concepts and maintain brand tone.
• Collaborate with designers, marketers, product teams, agencies, and stakeholders.
• Ensure copy adheres to brand, legal, and quality standards.

Skills

Copywriting

Campaign development

Brand storytelling

Advertising copywriting

Multichannel writing

Strategic thinking

Education

Advertising/Marketing degree

Creative writing qualification

Job description

Capitec Bank Ltd. in South Africa seeks an experienced Specialist: Copywriter to craft audience-centric copy across TV, radio, digital, and social channels.

You will translate complex briefs into engaging campaigns, contribute strategically to brand storytelling, and collaborate with designers, marketers, product teams, and agencies.

Must have 5+ years of copywriting experience, an advertising background, and a portfolio spanning traditional and digital media; Sesotho preferred.