Content Marketing Architect: Storytelling & SEO Strategy

Placements24; Cape Town; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Health benefits

Professional development

Paid time off

Job summary

Placements24 in Cape Town seeks a Content Marketing Strategist to create and execute compelling content strategies that resonate with target audiences and drive lead generation. You will craft engaging narratives across blogs, websites, social channels, whitepapers and case studies, collaborating with design and video teams to deliver high-impact content.

The role requires 3–5 years of experience, strong writing and SEO skills, and proficiency with CMS and marketing automation.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, Communications or related field.
• 3–5 years proven experience in content marketing or related roles.
• Excellent writing, editing and storytelling abilities with attention to detail.
• Solid SEO understanding and ability to apply to content creation.
• Experience with CMS and marketing automation tools.
• Ability to analyze content performance metrics and derive insights.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals and audience needs.
• Create, edit, and manage high-quality content across blogs, website copy, social media, whitepapers and case studies.
• Conduct keyword research and competitive analysis to inform content and SEO strategies.
• Collaborate with designers and videographers to produce engaging content.
• Measure performance and use data to refine strategies and improve outcomes.
• Manage the content calendar to ensure timely delivery of assets.

Skills

Content Strategy

SEO

Writing

CMS

Analytics

Education

Bachelor's degree in Marketing

Tools

Marketing Automation

CMS

Job description

Placements24 in Cape Town seeks a Content Marketing Strategist to create and execute compelling content strategies that resonate with target audiences and drive lead generation. You will craft engaging narratives across blogs, websites, social channels, whitepapers and case studies, collaborating with design and video teams to deliver high-impact content.

The role requires 3–5 years of experience, strong writing and SEO skills, and proficiency with CMS and marketing automation.