Senior Content Strategist: Lead Data-Driven Content

Placements24; Paarl; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Lead content strategy

Health insurance

Paid time off

Retirement plan contributions

Collaborative work environment

Job summary

Placements24 is seeking a Senior Content Strategist in Paarl to lead and shape our content initiatives. You will develop data-driven strategies, define audiences and messaging, and guide multi-channel distribution for optimal engagement.

You will work with marketing, design, and product teams to ensure content is impactful, consistent, and aligned with brand guidelines and SEO best practices.

Qualifications

• 5+ years of experience in content strategy or related field.
• Proven track record delivering measurable business results.
• Strong understanding of SEO, CMS, and digital marketing principles.
• Excellent writing, editing, and communication skills.

Responsibilities

• Develop and execute data-driven content strategies across channels (web, social, email, print).
• Define target audiences, content pillars, and messaging frameworks.
• Oversee editorial calendar for timely, consistent publication.
• Collaborate with writers, designers, and SMEs to produce high-quality content.
• Analyze content performance using analytics tools and provide optimization insights.
• Ensure content adheres to brand guidelines, tone of voice, and SEO best practices.

Skills

Content strategy

Content marketing

SEO

CMS

Digital marketing

Writing

Editing

Communication

Analytics

Tools

CMS

Analytics tools

Job description

Placements24 is seeking a Senior Content Strategist in Paarl to lead and shape our content initiatives. You will develop data-driven strategies, define audiences and messaging, and guide multi-channel distribution for optimal engagement.

You will work with marketing, design, and product teams to ensure content is impactful, consistent, and aligned with brand guidelines and SEO best practices.