Campaign Manager

Communicate Finance; Wes-Kaap; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Communicate Finance is seeking a seasoned Campaign Manager to lead the planning, execution, and optimization of customer communications across Email, SMS, Push, In-App Messaging and Web.

You will collaborate with CRM, Content, Brand and Digital teams to shape journeys, improve performance, and deliver measurable business value through data-driven decisions, segmentation and timing optimisations.

Qualifications

• 4+ years' experience in campaign management, CRM marketing or customer communications.
• Experience managing multi-channel campaigns across Email, SMS, Push, In-App and Web.

Responsibilities

• Plan, execute, analyse and optimise customer communication campaigns across multiple digital channels.
• Manage end-to-end campaign delivery across Email, SMS, Push, In-App Messaging and Web.
• Collaborate with CRM, Content, Brand, Digital and Marketing teams to deliver engaging communications.
• Use insights and performance data to optimise audience segmentation, messaging and timing.
• Produce regular campaign performance reports with actionable recommendations.
• Drive continuous improvement through A/B testing and optimisation strategies.
• Support automated customer journeys and lifecycle communications.
• Ensure campaigns are delivered accurately and efficiently across platforms.

Skills

Campaign management

Data analysis

A/B testing

Cross-functional collaboration

Stakeholder management

CRM platforms

Education

Relevant tertiary qualification in Marketing/Digital Marketing/Communications

Tools

Salesforce Marketing Cloud

Job description

What you’ll be doing:

As the Campaign Manager, you will be responsible for planning, executing, analysing, and optimising customer communication campaigns across multiple digital channels. Working closely with cross-functional teams, you’ll help shape customer journeys, improve campaign performance, and ensure every communication delivers measurable business value.

• Managing end-to-end campaign delivery across Email, SMS, Push Notifications, In-App Messaging and Web
• Developing campaign plans aligned with customer lifecycle stages and business objectives
• Collaborating with CRM, Content, Brand, Digital and Marketing teams to deliver engaging customer communications
• Using customer insights and campaign performance data to optimise audience segmentation, messaging and timing
• Producing regular campaign performance reports with actionable recommendations
• Driving continuous improvement through A/B testing and optimisation strategies
• Supporting automated customer journeys and lifecycle communications
• Managing digital marketing platforms and ensuring campaigns are delivered accurately and efficiently
• Contributing ideas that enhance customer engagement and overall campaign effectiveness

What You’ll Need:

• Proven experience managing multi-channel marketing campaigns within a customer-focused environment
• Strong understanding of customer communication strategies across Email, SMS, Push Notifications, In-App Messaging and Web
• Experience working with marketing automation and CRM platforms such as Salesforce Marketing Cloud or similar
• Exposure to content management systems and digital asset management platforms is advantageous
• Strong analytical skills with the ability to interpret campaign performance data and generate meaningful insights
• Experience conducting A/B testing and applying learnings to improve campaign performance
• Excellent stakeholder management and cross-functional collaboration skills
• Proactive, solutions-driven and comfortable working in a fast-paced environment
• Strong written communication skills with a passion for creating meaningful customer experiences

Qualification:

• Relevant tertiary qualification in Marketing, Digital Marketing, Communications, Business or a related field
• 4+ years' experience in campaign management, CRM marketing or customer communications

Only South African Residents or individuals with a relevant South African work permit will be considered.