Senior Client Strategist & Integrated Media Lead

Dentsu International Americas, LLC; Johannesburg; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Carat in Sandton is seeking a senior strategy lead to provide strategic recommendations and manage resources to meet the client’s marketing needs. You will act as a trusted advisor, translating client business insights into actionable media priorities and leading multi-stakeholder campaigns across TV, radio, OOH and emerging media.

You will partner with senior leadership to drive integrated media strategies, connect campaigns to wider business goals, and guide senior-level decision-making with

Responsibilities

• Audience, Data & Insight Leadership: Champion an evidence-led approach to planning using industry and proprietary tools.
• Translate audience segmentation into practical channel, geographic, proposition and investment decisions.
• Identify differences in audience behaviour, attention, media consumption and regional opportunity.
• Ensure insights are turned into planning decisions, rather than remaining descriptive research.

Job description

Carat in Sandton is seeking a senior strategy lead to provide strategic recommendations and manage resources to meet the client’s marketing needs. You will act as a trusted advisor, translating client business insights into actionable media priorities and leading multi-stakeholder campaigns across TV, radio, OOH and emerging media.

You will partner with senior leadership to drive integrated media strategies, connect campaigns to wider business goals, and guide senior-level decision-making with