Account Director

MEC Carat (Pty) Ltd; Sandton; On-site; ZAR 500,000 - 800,000; Full time

Job summary

Dentsu in Sandton is seeking an experienced audience insights and media strategy leader to guide evidence-based planning and senior-level client engagements. You will translate segmentation into actionable media priorities, lead strategic partnerships, and craft integrated media plans across multiple channels.

Join a dynamic, high-impact team in a permanent full-time role, driving strategic counsel and executive-level presentations while coordinating multi-channel campaigns and ensuring

Qualifications

• Champion evidence-led planning using industry tools and audience data.
• Lead senior presentations and client-facing strategy sessions.
• Develop integrated media strategies across TV, radio, OOH and digital.
• Coordinate multi-channel campaigns across budgets and timelines.

Responsibilities

• Translate audience segmentation into practical channel and investment decisions.
• Build trusted relationships with key client stakeholders.
• Summarize strategies into clear ExCo-level decks for decision-making.
• Deliver integrated media recommendations aligned with business priorities.

Skills

Audience insights

Strategic partnerships

Client leadership

Media planning

Presentation skills

Job description

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Job Description

Key responsibilities: Audience, Data & Insight Leadership Champion an evidence-led approach to planning using industry and proprietary tools. Translate audience segmentation into practical channel, geographic, proposition and investment decisions. Identify differences in audience behaviour, attention, media consumption and regional opportunity. Ensure insights are turned into planning decisions, rather than remaining descriptive research. Client Leadership & Strategic Partnership Act as a senior day-to-day partner to key client stakeholders. Build trusted relationships across marketing, commercial, procurement and senior leadership stakeholders. Understand the client's broader business priorities and translate these into actionable media priorities. Provide proactive strategic counsel rather than simply responding to campaign briefs. Lead senior presentations, business reviews, strategy sessions and critical client conversations. Connect individual campaigns and requests back to the wider business and media strategy. Integrated Strategic Media Strategy Development of integrated media strategies across TV, radio, OOH, sponsorship, partnerships and emerging media opportunities. Ensure media recommendations are grounded in audience understanding, business objectives, market intelligence and commercial priorities. Guide the application of audience, research and planning tools to identify regional, behavioural and channel opportunities. Ensure strategies translate clearly into executable media plans. Translate campaign strategies, audience segmentation and media insights into clear, compelling ExCo-level decks that support senior stakeholder understanding and decision-making Demonstrate strong project management capability, coordinating complex, multi-channel campaigns across multiple stakeholders, workstreams, budgets and timelines to ensure seamless delivery.

Location: Sandton
Brand: Carat
Time Type: Full time
Contract Type: Permanent