Account Director

Dentsu International Americas, LLC; Johannesburg; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Carat in Sandton is seeking a senior strategy lead to provide strategic recommendations and manage resources to meet the client’s marketing needs. You will act as a trusted advisor, translating client business insights into actionable media priorities and leading multi-stakeholder campaigns across TV, radio, OOH and emerging media.

You will partner with senior leadership to drive integrated media strategies, connect campaigns to wider business goals, and guide senior-level decision-making with

Responsibilities

• Audience, Data & Insight Leadership: Champion an evidence-led approach to planning using industry and proprietary tools.
• Translate audience segmentation into practical channel, geographic, proposition and investment decisions.
• Identify differences in audience behaviour, attention, media consumption and regional opportunity.
• Ensure insights are turned into planning decisions, rather than remaining descriptive research.

Job description

The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client’s marketing needs are met. They are viewed as a trusted advisor to client, understands and articulates client business insights and leverages to contribute ways to move business forward, lead and monitor the day-to-day activities; proactively identify new business building insights and opportunities, manage, motivate and develop their team; work with other departments to develop and execute strategies that will build the Client’s business.

Job Description:

Key responsibilities:

Audience, Data & Insight Leadership

• - Champion an evidence-led approach to planning using industry and proprietary tools.
• - Translate audience segmentation into practical channel, geographic, proposition and investment decisions.
• - Identify differences in audience behaviour, attention, media consumption and regional opportunity.
• - Ensure insights are turned into planning decisions, rather than remaining descriptive research.

Client Leadership & Strategic Partnership

• - Act as a senior day-to-day partner to key client stakeholders.
• - Build trusted relationships across marketing, commercial, procurement and senior leadership stakeholders.
• - Understand the client's broader business priorities and translate these into actionable media priorities.
• - Provide proactive strategic counsel rather than simply responding to campaign briefs.
• - Lead senior presentations, business reviews, strategy sessions and critical client conversations.
• - Connect individual campaigns and requests back to the wider business and media strategy.

Integrated Strategic Media Strategy

• - Development of integrated media strategies across TV, radio, OOH, sponsorship, partnerships and emerging media opportunities.
• - Ensure media recommendations are grounded in audience understanding, business objectives, market intelligence and commercial priorities.
• - Guide the application of audience, research and planning tools to identify regional, behavioural and channel opportunities.
• - Ensure strategies translate clearly into executable media plans.
• - Translate campaign strategies, audience segmentation and media insights into clear, compelling ExCo-level decks that support senior stakeholder understanding and decision-making
• - Demonstrate strong project management capability, coordinating complex, multi-channel campaigns across multiple stakeholders, workstreams, budgets and timelines to ensure seamless delivery

Location:
Sandton

Brand:
Carat

Time Type:
Full time

Contract Type:
Permanent