Senior Brand Manager- Even Tone Face (Durban based)

Beiersdorf; Durban; On-site; ZAR 900,000 - 1,800,000; Full time

Job summary

Beiersdorf in South Africa is seeking a Senior Brand Manager to drive the NIVEA Southern Africa portfolio. You will shape brand strategy, manage the annual marketing plan, and oversee budget and P&L responsibilities while partnering with sales and the global marketing team.

You will develop consumer insights, lead TTL campaigns, and guide digital plans to strengthen market position and brand performance in South Africa.

Qualifications

• Degree or Post Graduate Degree in Marketing or related field required.
• Over 5 years Senior Brand Management experience in FMCG.
• Strong budget and financial understanding.
• Customer understanding and collaboration with Customer Sales teams.
• Experience in end-to-end Brand roles with P&L Management.
• Basic understanding of Beauty and Personal Care industry.

Responsibilities

• Drive long-term growth of NIVEA Southern Africa portfolio in line with company strategy.
• Define and achieve net sales and market share objectives via annual marketing plan.
• Develop local market insights and input into Consumer Market Strategy.
• Co-create TTL activation campaigns and ensure smooth implementation.
• Lead integrated communication plans across channels and digital focus.

Skills

Brand management

Marketing strategy

Budget management

P&L management

Consumer insights

Digital marketing

Campaign management

Stakeholder management

Communication skills

Cross-functional collaboration

Education

Degree or Post Graduate Degree in Marketing

Job description

Your Tasks

• Deep understanding of the South African market landscape, consumer needs and insights, initiating recommendations with regards to improving brand performance, and communication
• Drive long term growth of relevant NIVEA Southern Africa portfolio through the continuous development of the brand portfolio in line with the overall company strategy and roadmap.
• Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.
• Market Understanding and Development
• Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
• Input into the brand portfolio development and partner with the Global marketing Team
• Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
• Build in-depth understanding of local consumers and shoppers to input into Consumer Market Strategy
• Demonstrate Consumer understanding and develop relevant insights, concepts & Product innovations/renovations relevant for the South African market
• Responsible for keeping abreast of developments in market and in-trade
• Responsible for Budget and Financial Management.
• Communication Development
• Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space

Co-create TTL activation campaigns and ensure smooth implementation

• Execute campaigns to perfection with constant evaluation and optimization of the creative and media plan for the best possible implementation
• Lead the internal stakeholders and agency partners to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
• Build plans with a strong digital focus. Digital plans need to be built with a Precision Marketing approach. Content and media plans need to be developed by audience and need states with ongoing optimisation
• Brand Management
• Input into Consumer Annual marketing plan
• Responsible for deployment of plan OTIF (On Time, In Full), within budget
• Input into pricing and promotions - give recommendations to Customer team
• Monitors brand performance and implements appropriate plan changes
• Responsible for New Product Development forecast development, & input into overall brand forecast review and completion
• Works with lead agencies to develop communication assets in line with the brand strategy
• Responsible for demand forecast meeting to review annual volumes which feed into Sales & Operations Process
• Evaluate & propose Marketing mix and evaluate media channels
• Responsible for assisting BU Head with strategic marketing presentations when needed

Your Profile

• A Degree or Post Graduate Degree in Marketing and/or in related Business Management
• Overall 5+ years Senior Brand Management experience in FMCG environment
• Sound budget and financial understanding
• Customer understanding and ability to work collaboratively with Customer Sales teams
• Experience in end-to- end Brand roles with P&L Management
• A basic understanding of Beauty and Personal Care industry

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.