Senior Brand Manager: SA Growth & Strategy

Beiersdorf; Durban; On-site; ZAR 900,000 - 1,800,000; Full time

Job summary

Beiersdorf in South Africa is seeking a Senior Brand Manager to drive the NIVEA Southern Africa portfolio. You will shape brand strategy, manage the annual marketing plan, and oversee budget and P&L responsibilities while partnering with sales and the global marketing team.

You will develop consumer insights, lead TTL campaigns, and guide digital plans to strengthen market position and brand performance in South Africa.

Qualifications

• Degree or Post Graduate Degree in Marketing or related field required.
• Over 5 years Senior Brand Management experience in FMCG.
• Strong budget and financial understanding.
• Customer understanding and collaboration with Customer Sales teams.
• Experience in end-to-end Brand roles with P&L Management.
• Basic understanding of Beauty and Personal Care industry.

Responsibilities

• Drive long-term growth of NIVEA Southern Africa portfolio in line with company strategy.
• Define and achieve net sales and market share objectives via annual marketing plan.
• Develop local market insights and input into Consumer Market Strategy.
• Co-create TTL activation campaigns and ensure smooth implementation.
• Lead integrated communication plans across channels and digital focus.

Skills

Brand management

Marketing strategy

Budget management

P&L management

Consumer insights

Digital marketing

Campaign management

Stakeholder management

Communication skills

Cross-functional collaboration

Education

Degree or Post Graduate Degree in Marketing

Job description

Beiersdorf in South Africa is seeking a Senior Brand Manager to drive the NIVEA Southern Africa portfolio. You will shape brand strategy, manage the annual marketing plan, and oversee budget and P&L responsibilities while partnering with sales and the global marketing team.

You will develop consumer insights, lead TTL campaigns, and guide digital plans to strengthen market position and brand performance in South Africa.