Senior Brand Manager

African Extracts; Cape Town; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A company in the FMCG sector is in search of a dynamic Brand Manager to lead marketing initiatives for a prominent skincare brand. This full-time position involves planning and executing brand campaigns, managing projects, and collaborating across teams. The ideal candidate should possess 5–8 years of experience and a Bachelor's in marketing or business management. Strong communication and project management skills are essential as the role requires leading product development and analyzing performance metrics.

Qualifications

• 5–8 years of Brand Management or Marketing experience within an FMCG environment.
• High numerical and analytical ability.
• Valid driver’s license and own vehicle.

Responsibilities

• Plan and manage brand-related projects from start to finish.
• Lead the development of new products from concept to launch.
• Develop and execute brand campaigns across multiple platforms.
• Ensure alignment of digital strategy with brand plan.
• Oversee planning and execution of advertising and brand events.
• Plan and control the marketing budget.
• Analyze brand and campaign performance.

Skills

Strong Communication Skills

Project Management

Creativity & Innovation

Strategic Mindset

Leadership

Attention to Detail

Education

Bachelor’s degree in marketing or business management

Matric with Mathematics

Job description

Brand Manager: African Extracts Rooibos Skincare

We are an established company in the FMCG personal care sector, committed to delivering innovative and high-quality beauty products. We are seeking a dynamic and results-driven individual to join our marketing team. The ideal candidate will bring both analytical rigour and creative vision, thriving in both strategy and execution. This is a unique opportunity to help shape the future of a much-loved South African skincare brand, lead a team, and contribute to building powerful, lasting brand equity.

Reporting to the CEO and Director of Brand Communication

Responsibilities

• Plan and manage brand-related projects from start to finish, ensuring alignment with company goals and smooth collaboration across teams.
• Lead the development of new products – from concept to launch – working closely with technical, sales, and supply chain teams.
• Develop and execute brand campaigns across multiple platforms, ensuring consistent messaging across all channels. Keep marketing tasks and product launches on track by overseeing the approval process for designs, pricing, and production.
• Ensure alignment of digital strategy including social media, influencer partnerships, and paid campaigns with the overall brand plan.
• Oversee the planning and execution of print and in-store advertising alongside activations and brand events.
• Plan and control the marketing budget to ensure smart spending and strong return on investment.
• Analyze brand and campaign performance, share insights to drive growth in sales and market share.
• Maintain strong relationships with media outlets to increase brand exposure and execute ongoing PR strategies.
• Provide operational support for the marketing and sales teams, including logistics, customer interactions, and export coordination.

Skills and Attributes

• Strong Communication Skills – excellent verbal and written communication to clearly and persuasively deliver brand messages.
• Confidence & Presence – high self‑assurance with the ability to present ideas clearly, make bold decisions, and lead with authority and professionalism.
• Creativity & Innovation – ability to develop fresh and engaging marketing campaigns.
• Project Management – skilled in organising tasks and managing deadlines effectively.
• Strategic Mindset – able to think long-term, connect the dots, and develop smart, forward‑looking plans that support brand growth and business goals.
• Leadership – ability to lead a team and work collaboratively across departments.
• Attention to Detail – ensure accuracy and consistency in branding and messaging.

Requirements

• Bachelor’s degree in marketing or business management
• Matric with Mathematics
• 5–8 years of Brand Management or Marketing experience within an FMCG environment.
• High numerical and analytical ability
• Valid driver’s license and own vehicle
• Ability to commute to Paarden Eiland onsite each day

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

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