Senior Brand Manager – Entertainment Properties

Placements24; Stellenbosch; On-site; ZAR 1,000,000 - 1,800,000; Full time

Job summary

Placements24 in Stellenbosch, Western Cape, seeks a Senior Brand Manager to lead branding and marketing for entertainment properties. You will develop and execute brand strategies, drive consumer engagement, and ensure brand identity is consistent across all touchpoints.

The ideal candidate has 6+ years in brand management, strong market research, digital marketing, and leadership, with a passion for storytelling in the South African market.

Qualifications

• Minimum of 6 years of progressive experience in brand management.
• Experience in Arts & Entertainment or consumer packaged goods preferred.
• Proven track record of developing and launching brand strategies and campaigns.
• Strong understanding of market research, consumer insights, and data analysis.
• Excellent written and verbal communication and presentation abilities.
• Experience in the South African market is advantageous.

Responsibilities

• Develop and execute integrated brand strategies for entertainment properties.
• Conduct market research to identify consumer trends, competitive insights, and growth opportunities.
• Oversee the creation of marketing campaigns and brand communications across channels.
• Manage brand budgets and maximize ROI.
• Collaborate with cross-functional teams and external agencies to ensure brand consistency.
• Monitor brand performance metrics and provide strategic optimization recommendations.
• Develop relationships with media partners, influencers, and stakeholders.
• Ensure all brand messaging and assets align with core values and identity.
• Lead and mentor junior brand management staff.
• Stay abreast of emerging trends in brand marketing and the Arts & Entertainment sector.

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Master's degree or MBA

Job description

Placements24 in Stellenbosch, Western Cape, seeks a Senior Brand Manager to lead branding and marketing for entertainment properties. You will develop and execute brand strategies, drive consumer engagement, and ensure brand identity is consistent across all touchpoints.

The ideal candidate has 6+ years in brand management, strong market research, digital marketing, and leadership, with a passion for storytelling in the South African market.