Senior Brand Manager - Banking & Compliance Leader

Talent Candey; Somerset West; On-site; ZAR 900,000 - 1,100,000; Full time

Job summary

Banking Client in Somerset West, CT, seeks a Senior Brand Manager to own the brand strategy, identity and customer-facing communications across channels. You will manage agency relationships, ensure compliance with ARB/POPIA, and drive commercial brand outcomes in a highly regulated environment.

The role requires a minimum 6–8 years in brand/marketing management, with experience in financial services and a data-driven approach to measuring brand health and ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 6–8 years' brand or marketing management experience, preferably in banking or regulated sector.
• Experience leading above-the-line, below-the-line and digital campaigns from strategy to execution.
• Experience managing creative, media and research agency relationships and negotiations.
• Knowledge of ARB, POPIA and advertising compliance preferred.

Responsibilities

• Develop and maintain the Bank's brand strategy, positioning, visual identity and tone of voice across all channels.
• Oversee brand guidelines and quality gatekeeping for consistency in marketing, product and communications.
• Commission brand health tracking and inform strategy and investment decisions.
• Lead campaign management and oversee creative, media and research agencies within budget.
• Plan and execute brand and product campaigns across ATL, BTL, digital and social channels, partnering with Digital Marketing, Product and Distribution teams.
• Own brand and campaign budget and report ROI to governance forums.
• Manage sponsorships, partnerships and brand collaborations aligned with objectives.

Skills

Brand strategy

Stakeholder mgmt

Campaign management

Compliance awareness

Budget mgmt

Education

Bachelor's degree in Marketing/Communications

Postgraduate marketing/brand management qualification

Job description

Banking Client in Somerset West, CT, seeks a Senior Brand Manager to own the brand strategy, identity and customer-facing communications across channels. You will manage agency relationships, ensure compliance with ARB/POPIA, and drive commercial brand outcomes in a highly regulated environment.

The role requires a minimum 6–8 years in brand/marketing management, with experience in financial services and a data-driven approach to measuring brand health and ROI.