Senior Beauty Copywriter & Content Strategist (Hybrid)

Placements24; Noord-Kaap; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary incentives

Hybrid work model

Employee discounts on beauty products

Job summary

Placements24 in Kimberley is seeking a Senior Beauty Copywriter & Content Strategist to lead our content initiatives for a growing beauty brand. The role blends creative storytelling with strategic content planning in a hybrid work model.

You will craft product copy, develop a content calendar, optimize for SEO, and ensure brand voice consistency across website, social, email, and ads while collaborating with marketing, design, and product teams to drive engagement in the Northern Cape market.

Qualifications

• Bachelor's degree required.
• Minimum of 5 years of copywriting and content strategy experience in beauty or wellness.
• Proven portfolio across multiple platforms.
• Deep understanding of beauty trends and consumer behavior.
• Expertise in SEO best practices and content optimization.
• Strong strategic thinking to develop content plans.
• Excellent communication, collaboration, and project management skills.

Responsibilities

• Develop and execute a holistic content strategy across website, social, email, blog, and ad campaigns.
• Write engaging, persuasive, and on-brand copy for product descriptions, website pages, social posts, ad creatives, and emails.
• Craft compelling brand stories and narratives that resonate with the target audience.
• Lead editorial calendars to ensure a steady flow of high-quality content.
• Collaborate with marketing, design, and product teams to translate objectives into content solutions.
• Optimize content for SEO and user engagement to drive traffic and conversions.
• Mentor junior copywriters as the team grows.
• Conduct competitive content analysis and stay updated on industry trends.
• Ensure brand voice and style guide are consistently applied across communications.
• Oversee editing and proofreading for Kimberley audience content.

Skills

Copywriting

Content strategy

SEO

Editorial planning

Editing

Project management

Collaboration

Education

Bachelor's degree in English, Marketing, Communications, Journalism

Tools

CMS

Social media management tools

Job description

Placements24 in Kimberley is seeking a Senior Beauty Copywriter & Content Strategist to lead our content initiatives for a growing beauty brand. The role blends creative storytelling with strategic content planning in a hybrid work model.

You will craft product copy, develop a content calendar, optimize for SEO, and ensure brand voice consistency across website, social, email, and ads while collaborating with marketing, design, and product teams to drive engagement in the Northern Cape market.