Search Engine Optimization Copywriter

Office Beacon South Africa; Johannesburg; Vor Ort; ZAR 300.000 - 420.000; Vollzeit

Zusammenfassung

Office Beacon South Africa is seeking an experienced SEO Copywriter to craft engaging, search-optimized content for our ecommerce client. You will balance SEO, readability, and conversion while aligning with product information and market requirements.

You will write product descriptions, category texts, blogs, and buying guides, converting technical specs into clear benefits and optimizing for Amazon, marketplaces, and AI-enabled search. Hybrid or office-based Johannesburg roles may apply.

Qualifikationen

• 2–5 years in copywriting, content writing, or SEO content for ecommerce.
• Strong understanding of SEO copywriting and on-page fundamentals.
• Experience creating product descriptions, category pages, blogs and marketplace listings.
• Able to integrate keywords naturally without stuffing.
• Excellent writing, editing, and attention to detail.

Aufgaben

• Write SEO-optimized content for product pages, categories, blogs, and marketplace listings.
• Incorporate primary and secondary keywords per SEO briefs.
• Balance keyword use with readability and conversion.
• Translate features and specs into customer benefits.
• Create product descriptions, headlines, bullets, FAQs, and buying guides.
• Develop blog content based on topics, intent, and keyword strategy.
• Adapt content for marketplaces like Amazon, Home Depot, Lowe's, Wayfair, and Zoro.
• Keep brand voice consistent across platforms.
• Refresh content to improve visibility, readability, accuracy, and conversion.

Kenntnisse

SEO copywriting

on-page SEO

e-commerce content

keyword placement

writing & editing

collaboration

time management

brand voice

Jobbeschreibung

Location: Office-Based – Johannesburg, Auckland Park

About the Role:

We are seeking an experienced SEO Copywriter to create engaging, search-optimized, and conversion-focused content for our client's e-commerce business.

The ideal candidate understands how to balance SEO best practices, keyword placement, product selling points, readability, and customer experience. You will work closely with the SEO and Product teams to turn keyword strategies, product information, technical specifications, and key selling points into clear, persuasive content that improves organic visibility and supports sales.

The successful candidate should be comfortable writing for both traditional search engines and emerging AI-driven search platforms, while also understanding the content requirements of major e-commerce marketplaces.

Key Responsibilities

• Write SEO-optimized content for product pages, category and collection pages, blogs, buying guides, and marketplace listings.
• Incorporate primary and secondary keywords naturally and strategically based on SEO briefs.
• Balance keyword placement with readability, customer experience, and persuasive messaging.
• Translate product features, technical specifications, and selling points into clear customer benefits.
• Write product descriptions, headlines, feature bullets, FAQs, buying guides, and supporting content.
• Create informative and engaging blog content based on provided topics, search intent, and keyword strategies.
• Develop and optimize content for e-commerce marketplaces such as Amazon, Home Depot, Lowe's, Wayfair, and Zoro.
• Adapt content to different platforms while maintaining consistent brand messaging and voice.
• Optimize and refresh existing content to improve search visibility, readability, accuracy, and conversion potential.
• Apply on-page SEO principles, including appropriate keyword placement, headings, metadata, content structure, and search intent.
• Write content that is structured and understandable for both traditional search engines and AI-driven search experiences, including platforms such as Google, Microsoft, ChatGPT, and Claude.
• Maintain accuracy when working with technical product information and specifications.
• Proofread and edit content for grammar, spelling, accuracy, readability, consistency, and brand voice.
• Manage multiple content assignments simultaneously and consistently meet deadlines.
• Collaborate with SEO, Product, and other internal teams to ensure content accurately reflects product positioning and customer needs.

Qualifications & Experience

• 2–5 years of experience in copywriting, content writing, SEO content, or a similar role, preferably within e-commerce.
• Strong understanding of SEO copywriting and on-page SEO fundamentals.
• Demonstrated experience writing e-commerce content, including product descriptions, category pages, blogs, buying guides, and marketplace listings.
• Strong understanding of keyword placement, search intent, and natural keyword integration without keyword stuffing.
• Experience creating content for major e-commerce marketplaces such as Amazon, Home Depot, Lowe's, Wayfair, or Zoro is highly advantageous.
• Strong ability to transform technical product features and specifications into easy-to-understand customer benefits.
• Excellent writing, editing, grammar, proofreading, and communication skills.
• Strong attention to detail and ability to maintain accuracy when working with technical product information.
• Ability to follow SEO briefs, keyword strategies, product direction, and brand guidelines while producing engaging and original copy.
• Understanding of how content is structured and optimized for modern search engines and AI-powered search platforms.
• Strong organizational and time-management skills.
• Ability to manage multiple projects and meet established content deadlines.

Preferred Experience:

• Technical lighting knowledge or experience within the lighting, electrical, hardware, or home-improvement industry would be highly advantageous.
• Experience writing about technical products, specifications, applications, features, and industry terminology would be beneficial.
• Familiarity with e-commerce SEO and product merchandising.
• Experience optimizing content for both organic search and marketplace search.

What Success Looks Like:

Success in this role means consistently producing content that:

• Ranks and performs well for targeted search terms.
• Uses keywords strategically without compromising readability or customer experience.
• Clearly communicates product features, benefits, differentiators, and applications.
• Helps customers quickly understand the product and why it is relevant to their needs.
• Performs effectively across e-commerce marketplaces and search environments.
• Is structured in a way that supports visibility across traditional search engines and emerging AI-powered search experiences.
• Is accurate, polished, persuasive, and aligned with the brand voice.
• Requires minimal revisions and can be produced consistently within established deadlines.