Purpose
The purpose of a Sales Team Leader in a BPO is to drive sales performance while supporting and developing people. They ensure daily sales targets and KPIs are met through clear direction, coaching, and performance management, while maintaining service quality and handling escalations. Ultimately, the role bridges business objectives with sales capability, creating a high-performing and engaged workforce.
Responsibilities
- Ensure effective day-to-day management of sales team performance against KPIs by providing clear direction, maintaining consistent communication, and driving delivery of daily and weekly sales targets.
- Manage escalations from Sales Advisors, ensuring timely and appropriate resolution, while continuously monitoring agent performance through regular quality assurance checks to ensure adherence to sales processes and standards.
- Provide ongoing coaching and support to team members, addressing performance gaps, sales challenges, and employee concerns. Handle disciplinary matters professionally, including conducting return-to-work discussions and issuing warnings in line with company policies.
- Drive continuous improvement by identifying opportunities to enhance team efficiency, sales conversion, and overall performance. Deliver regular, structured feedback supported by performance data, and ensure team members have access to the necessary training and resources.
- Contribute to the development and refinement of sales processes, while fostering a positive, high-performance work environment that motivates employees and supports productivity. Oversee workspace readiness and contribute to recognition initiatives and incentive management.
- Monitor and manage team performance through daily and weekly reporting on key metrics such as new hires, absenteeism, sales conversion rates, and KPI adherence. Adjust plans proactively to ensure targets are achieved, and maintain accurate resource planning, including monthly forecasts and allocation of tools and equipment.
Skills & Competencies
- People management skills – mentor and drive sales development; ensure high levels of employee engagement.
- Strong and adaptable communication skills with the ability to influence and motivate.
- Active listening skills.
- Planning and organisational skills – defining sales performance standards, meeting service levels, managing resources, and effective time management.
- Coaching skills with the ability to give constructive feedback.
- Good interpersonal skills.
- Strong analytical abilities – ability to collate, manage, and analyze sales data.
- Adaptability and flexibility.
- Problem-solving skills and adept at troubleshooting sales challenges.
- Resilient approach and the ability to manage under pressure.
- Initiative and proactive attitude.
- Knowledge of the company’s disciplinary code and procedures.
- Financial management – understanding of sales budgets, revenue targets, and working within constraints, as well as the consequences of deviations to client relations and service agreements.
Experience & Qualifications
- Matric / Grade 12 – NQF Level 4 equivalent.
- Minimum of 1+ years’ experience in a Sales Team Leader role within a sales environment in the BPO or contact centre environment.
- UK Gas and electric experience preferred.
- Strong MS Excel and PowerPoint skills.
- Proven track record of leading sales teams to achieve performance and revenue goals.
Authority & reporting line
- The Sales Team Leader will be responsible for the Sales Advisors who report into them.
- The Sales Team Leader will report into the Operations Manager and is required to always follow the reporting line.
Durban
Published Date: 22 October 2026
Closing Date: 27 October 2026