Lead Generation / Sales Team Leader

Amplify5 UK Ltd; Cape Town; On-site; ZAR 400,000 - 640,000; Full time

Job summary

Amplify5 UK Ltd seeks an experienced Lead Generation / Sales Team Leader to drive a high-performing outbound team in a fast-paced contact centre environment. You will coach, motivate, and develop agents to consistently meet lead generation and sales targets, while ensuring quality and compliance.

The role requires strong leadership, coaching, and data-driven decision making, with a track record of improving productivity and conversion rates.

Qualifications

• Matric (Grade 12) is required.
• Leadership/people-management experience in a contact centre or sales environment.
• Strong coaching and performance-management capabilities.
• Proven track record of meeting or exceeding lead generation targets.
• Experience with KPI tracking, data analysis, and reporting.
• Proficient with CRM systems and Excel."

Responsibilities

• Lead, coach, and manage outbound lead-generation agents to hit campaign targets.
• Monitor daily agent productivity, conversion rates, lead quality, and attendance.
• Conduct coaching, call listening, and performance reviews for improvement.
• Motivate teams through effective leadership and recognition.
• Analyze performance metrics to identify trends and opportunities.
• Develop action plans for underperforming agents or teams.
• Produce regular performance reports on campaigns and operations.
• Ensure compliance with campaigns and quality standards.
• Manage scheduling and staffing to meet demand.
• Collaborate with Operations, QA, Training, and Recruitment teams.
• Handle escalated issues promptly and professionally.
• Drive accountability and high performance across the department.
• Identify opportunities to improve lead generation and efficiency.

Skills

Team leadership

Coaching

KPI management

Data analysis

CRM proficiency

Excel

Communication

Education

Matric (Grade 12)

Leadership qualification advantageous

Tools

CRM systems

Microsoft Excel

Reporting tools

Job description

We are seeking an experienced and results-driven Lead Generation / Sales Team Leader to lead, motivate, and develop a team of outbound lead generation agents. The successful candidate will be responsible for driving team performance, achieving lead generation and sales targets, maintaining operational excellence, and ensuring the delivery of high-quality leads.

This role requires a strong leader who can effectively manage people, analyze performance data, deliver coaching, and implement strategies that improve productivity and conversion rates. The ideal candidate will thrive in a fast-paced, target-driven contact centre environment and have a passion for developing high-performing teams.

Responsibilities & Duties

• Lead, coach, and manage a team of outbound lead generation agents to consistently achieve and exceed campaign targets.
• Monitor daily agent performance, including productivity, conversion rates, lead quality, and attendance.
• Conduct regular coaching sessions, call listening, and performance reviews to drive continuous improvement.
• Motivate and inspire agents through effective leadership, recognition, and performance management.
• Analyze team and individual performance metrics, identifying trends and opportunities for improvement.
• Develop and implement action plans for underperforming agents and teams.
• Produce daily, weekly, and monthly reports on campaign performance and key operational metrics.
• Ensure compliance with campaign requirements, company policies, and quality standards.
• Manage workforce planning, scheduling, and staffing requirements to meet operational demands.
• Collaborate with Operations, Quality Assurance, Training, and Recruitment teams to ensure campaign success.
• Handle escalated customer, agent, and operational issues in a professional and timely manner.
• Drive a culture of accountability, teamwork, and high performance across the department.
• Identify opportunities to improve lead generation processes, conversion rates, and overall operational efficiency.

Key Requirements

• Minimum 2 years' experience in a Team Leader, Supervisor, or Sales Leadership role within a contact centre environment.
• Previous experience managing outbound lead generation, telemarketing, sales, or appointment-setting campaigns.
• Proven track record of leading teams to achieve sales and lead generation targets.
• Strong coaching, mentoring, and performance management skills.
• Experience with KPI management, reporting, and data analysis.
• Excellent communication and stakeholder management abilities.
• Strong problem-solving and decision-making skills.
• Proficiency in CRM systems, Microsoft Excel, and contact centre reporting tools.
• Ability to work in a fast-paced, target-driven environment.
• Strong organisational and time-management skills.
• Matric (Grade 12) required.
• Contact Centre, Business Management, Sales, or Leadership qualification advantageous.

What Success Looks Like

• Consistent achievement of team lead generation and sales targets.
• High levels of agent engagement, productivity, and retention.
• Strong quality assurance and compliance scores.
• Accurate reporting and effective performance management.
• Development of a motivated, high-performing sales team focused on delivering exceptional results.