Sales Representatives

Sea Harvest; Cape Town; On-site; ZAR 300,000 - 420,000; Full time

Job summary

Sea Harvest is seeking Sales Representatives to drive profitable growth in the domestic Foodservice business. You will expand existing accounts, secure new customers and increase market share while maintaining strong service and commercial discipline.

Develop customer solutions across the full value chain from harvest to delivery, prospect hospitality segments, negotiate within policy, monitor profitability and provide regular reports.

Qualifications

• Tertiary qualification advantageous.
• Sales experience in FMCG/Foodservice/seafood advantageous.
• Strong commercial and financial understanding.
• Valid driver’s licence and reliable transport essential.
• Willingness to travel extensively within the region and nationally.

Responsibilities

• Promote Sea Harvest Foodservice range and achieve sales, revenue, margin and market-share targets.
• Prospect for and secure customers in hospitality, restaurants, catering, institutional and quick-service restaurant sectors.
• Build strong relationships, conduct account reviews and business development meetings.
• Negotiate agreements within pricing, credit and trading policies; monitor profitability.
• Track market trends, competitor activity, pricing and customer requirements; report opportunities and risks.
• Coordinate with procurement, logistics, operations, finance and customer service to ensure availability and seamless execution from order to delivery and payment.
• Maintain accurate customer records, call reports, forecasts and pipelines; report performance against targets.

Skills

Strong commercial understanding

Negotiation

Communication

Customer focus

Initiative

Independent work

Education

Tertiary qualification in Sales/Marketing/Business

Job description

Sales Representatives

Sea Harvest is a proudly South African integrated fishing and food processing company, delivering quality seafood and food products to local and international markets. We are committed to sustainability, innovation and the development of our people.

ROLE OVERVIEW:

Responsible for driving profitable growth in Sea Harvest’s domestic Foodservice business by expanding existing accounts, securing new customers and increasing market share. The sales representative must achieve agreed volume, revenue and margin targets while maintaining strong customer service and commercial discipline.

As a representative of a vertically integrated seafood business, the successful candidate must understand the full value chain—from harvesting and processing through logistics and distribution—and use this knowledge to develop relevant customer solutions.

KEY ACCOUNTABILITIES:

1. Sales growth

Promote the Sea Harvest Foodservice range; achieve sales, revenue, margin and market-share targets; develop territory plans; grow share of wallet; and identify cross‑selling and upselling opportunities.

2. Business development

Prospect for and secure customers in hospitality, restaurants, catering, institutional and quick‑service restaurant sectors, supported by relevant proposals and product solutions.

3. Customer management

Build strong relationships, conduct regular account reviews and business development meetings, and respond promptly to customer needs and concerns to support satisfaction and retention.

4. Commercial management

Negotiate agreements within approved pricing, credit and trading policies; maintain pricing discipline; monitor customer profitability; and recommend actions to improve account performance.

5. Market intelligence

Track market trends, competitor activity, pricing and customer requirements; report emerging opportunities and risks; and contribute to sales and marketing initiatives.

6. Operational coordination

Work with procurement, logistics, operations, finance and customer service to support forecasting, product availability and seamless execution from order placement through delivery and payment.

7. Administration and reporting

Maintain accurate customer records, call reports, forecasts and opportunity pipelines; report performance against targets; and support collections and healthy debtor accounts.

QUALIFICATIONS & REQUIREMENTS:

• A relevant tertiary qualification in Sales, Marketing, Business, Commerce or a related field is advantageous.
• Sales experience in FMCG, Foodservice, seafood, protein or a related trading environment, with a proven record in business development and customer acquisition would be advantageous.
• Strong commercial and financial understanding
• A valid driver’s licence and reliable transport are essential
• Willingness to travel extensively within the allocated region and nationally, and to relocate nationally if business requirements necessitate.

ADDITIONAL REQUIREMENTS

• Ability to engage effectively with customers across multiple segments and channels.
• Genuine interest in seafood products, customer solutions, market development and continuous learning.
• Regular visits to Sea Harvest vessels, factories, cold stores and depots to build practical knowledge of the business beyond the customer interface and strengthen understanding of the full value chain

KEY COMPETENCIES:

• Strong verbal and written communication
• Negotiation and influencing ability
• Commercial acumen
• Customer focus and relationship-building skills
• Initiative and a results-driven approach
• Ability to work independently and across functions