Sales Representative

Optential Consulting; Gauteng; On-site; ZAR 250,000 - 380,000; Full time

Job summary

Optential Consulting in South Africa seeks a Sales Representative to drive regional growth across the Johannesburg area, focusing on wholesale and retail skincare partners.

You will manage key accounts, help set targets, coordinate promotions, and ensure stock and product availability while collaborating with marketing and logistics teams. The role requires 3–5 years in regional sales and a valid driver’s license; willingness to travel and occasional weekend events.

Qualifications

• 3-5 years regional sales or area management experience.
• Experience selling into wholesalers, distributors, or FMCG skincare/beauty.
• Understanding of skincare or personal care product markets.
• Valid driver’s license and willingness to travel.
• Own car in good roadworthy condition.
• Willingness to work on occasional weekend and event support during product activation.

Responsibilities

• Set regional sales targets and drive growth.
• Build and maintain relationships with retail partners.
• Drive in-store promotions and correct product placement.
• Coordinate stock planning and communicate with HO.
• Provide training and support to staff.
• Prepare weekly/monthly performance reports.
• Collaborate with marketing, finance, logistics, and product teams.

Skills

Sales leadership

B2B sales

Negotiation

Customer service

Relationship building

Reporting

Time management

Communication

Problem solving

Industry knowledge

Education

Grade 12

Diploma or Degree in Sales/Marketing/Business

Job description

Job title: Sales Representative

Work Location: Remote - Regional Johannesburg Area (Central, West, and South Johannesburg)

Division/Department: Retail + Sales

Reports to: Retail Manager

Overall Responsibility:

The Area Manager is responsible for driving sales growth, managing key accounts, and expanding distribution within the assigned region. This role focuses on building strong relationships with retail partners to ensure optimal product availability, brand presence, and revenue performance across the portfolio.

Roles and Responsibilities:

Sales Growth:

• Helping to set regional sales targets
• Achieve and exceed regional sales targets as agreed
• Develop and implement territory sales plans aligned to national business objectives
• Monitor performance against budgets,forecasts, and key sales KPIs
• Managing incentive programme

Client Relationship Management:

• Build and maintain strong long-term relationships with retail partners (in-store consultants + Area Managers, etc.).
• Conduct regular account reviews to ensure growth, stock levels, and promotional execution.

Trade Marketing & Brand Execution

• Drive in-store and promotional activity to increase product uptake.
• Ensure correct product placement, visibility, and merchandising in partner stores.
• Support product launches and seasonal campaigns within the territory.

Stock Management & Order Planning

• Feedback to HO to flag concerns related to stock.
• Monitor sell-through rates, inventory movement, and demand trends.
• Coordinate with internal supply chain teams to ensure timely deliveries

Support & Service Excellence

• Resolve customer queries, complaints, and service issues professionally and promptly.
• Ensure clients receive excellent support and product knowledge.
• Provide training and guidance to staff where required.

Reporting & Administration

• Maintain accurate territory updates.
• Track competitor activity, market pricing, and emerging skincare trends.
• Submit weekly/monthly performance reports to management

Team Collaboration

• Work closely with marketing, finance, logistics, and product teams to deliver customer solutions.
• Participate in national sales meetings, strategy sessions, and training program

Minimum Education and/or Work Experience and Other Requirements:

Qualification:

• Grade 12 Qualification. Diploma or Degree in Sales, Marketing, Business, or related field would be advantageous

Experience:

• 3-5 years’ experience in regional sales or area management
• Experience selling into wholesalers, distributors, or FMCG retail skincare/beauty industry.

Knowledge:

• Understanding of skincare or personal care product markets

Other:

• Valid driver’s license and willingness to travel extensively
• Own car in good roadworthy condition
• Willingness to work on occasional weekend and event support during product activation

Skills/Competencies and Personal Traits Required:

• Negotiation & persuasion: ability to close deals and influence decision-makers.
• Strong B2B sales experience (wholesale/FMCG/beauty preferred)
• Reporting ability
• Customer focus: commitment to delivering excellent user experience customer service.
• Communication: strong verbal and written communication skills for stakeholder interaction.
• Effective time-management skills
• Adaptable and not adverse to changes
• Working under pressure
• Ability to work in a fast-paced, dynamic environment
• Relationship building and stakeholder management
• Commercial thinking and results-driven mindset
• Ability to work independently across a region
• Problem-solving and conflict resolution skills