Sales Representative

the really great brand company; East London; On-site; ZAR 300,000 - 400,000; Full time

Job summary

RGBC, a premium alcohol distributor in South Africa, seeks a dynamic role in East London to drive brand availability, promotions, and consumer engagement across Off Trade and On-Con accounts. The position emphasizes leadership, collaboration, and operational excellence, with in-person interviews in East London.

The candidate should reside in KuGompo City area (East London region) and be prepared for extended hours, strong team work, and travel within the region.

Qualifications

• 3 Year tertiary education (Beneficial).
• 3+ years relevant experience in FMCG/liquor industry.
• Product, service knowledge and understanding of category management.
• Knowledge of marketing and accounting principles.
• Computer literate.
• Ability to conceptualise and negotiate.
• Customer orientation.
• Sound interpersonal skills and creativity (big picture thinking).
• Team player and ability to work independently using initiative.
• Endurance and ability to tolerate extended hours.

Responsibilities

• Brand availability and sales volumes targets implementation.
• Promotions and brand visibility within brand guidelines.
• Operational excellence: update call cycle and complete admin.
• Consumer interaction and feedback collection.
• Financial asset management: PODs, credit notes, stock control.

Skills

FMCG experience

Liquor industry

Category management

Marketing knowledge

Accounting principles

Computer literacy

Negotiation skills

Customer orientation

Interpersonal skills

Team player

Education

3 Year Tertiary Education

Job description

RGBC is a distributor of premium alcohol brands. We are the purveyors of fine spirits and champagne in South Africa. We are an independent, lean and adaptable business, employing passionate and talented individuals across South Africa, which continues to set us apart from our competitors.

Our people are at the centre of everything we stand for and our entrepreneurial spirit and high performing culture, allows our people the freedom to succeed and lead across all aspects of the business.

Accountability, flexibility, fun and passion are our fundamental values. We are looking for an individual who is collaborative and demonstrates leadership in teamwork, who is professional in their approach and who is inspired through creativity, to fill this exciting role.

Interviews for this role, will take place in-person and will not be conducted online.

REGION

East London

AREA

Must reside in KuGompo City - Covering the following areas amongst others; Qonce & Komani

OBJECTIVE

To ensure the effective implementation of the company’s sales strategy in Off Trade and On-Con accounts, as required

The Key KPA’s for this role include (but are not limited to):

Brand Availability and Sales Volumes

• Achieve availability by channel, as per targets set
• Correct implementation of brand availability, by channel
• Ensure that brand equity is a key driver of all activity and activations
• Drive volume, through innovative ideas
• Drive volume, through brand prioritisation per channel

Promotions and Brand Visibility

• Ensure that promotions are effectively implemented and within brand equity guidelines
• Ensure that the correct brands are promoted in the correct channels and outlets
• Ensure correct implementation of our National Promotions Strategy
• Manage ROI (return on investment) of promotions
• Ensure brand visibility is optimised through imagery, back of bar displays, staff uniforms, menus and specialised merchandise

Operational Excellence

• Correctly implement and update call cycle
• Achieve 100% call rate as per the call cycle
• Ensure that all outlets are coded correctly
• Ensure all requirements are achieved during the rep call
• Correctly complete all administration and report requirements

Consumer Interaction

• Interact responsibly with consumers at all available opportunities
• Collect consumer information as per the brand target market
• Feedback consumer learning and expectations

Financial Asset Management

• Quantity and cycle discount parameters adhered to
• Correct completion and timeous return of POD's and credit notes
• Vehicle maintained and well cared for
• Vehicle mileage is within budget
• Responsible use of promotional stock

Requirements and Qualifications

• 3 Year Tertiary Education (Beneficial)
• 3-Years Relevant experience - NB experience within FMCG / liquor industry experience
• Product, service knowledge and understanding of category management
• Knowledge of marketing and accounting principles
• Computer literate
• Ability to conceptualise and negotiate
• Customer orientation
• Sound interpersonal skills and creativity (big picture thinking)
• Team player and ability to work independently using initiative
• Endurance and ability to tolerate extended hours

We actively promote equal opportunity and fair treatment in employment, through the elimination of unfair discrimination in all forms. We encourage inclusiveness with regard to human resource practices, irrespective of race, gender, sex, pregnancy, marital status, family responsibility, ethnical social origin, colour, sexual orientation, age, disability, religion, HIV status, conscious, belief, political opinion, culture, language, birth or on any other arbitrary ground. The business strives to ensure that South Africans from all cultural backgrounds are able to participate in the activities of the business in a fair manner.

Please note that we will process all personal information received, in alignment with POPI. We will use personal information for processing of applications only. By applying for this role, you are providing consent to process your personal / special personal information.