Department: Sales & Business Development
Reports To: Sales Manager / Head of Sales
Location: Cape Town, in-person expectation at the offices close to the airport
Employment Type: Full-Time
Fastest growing company in South Africa
Company: Client in Logistics
Position: Junior Sales Developer
Department: Sales & Business Development
Reports To: Sales Manager / Head of Sales
Location: Cape Town, in-person expectation at the offices close to the airport
Employment Type: Full-Time
1. POSITION PURPOSE
The Junior Sales Developer is responsible for driving the growth of the Company by identifying, acquiring, and on boarding new business customers. The role is focused primarily on new business development, revenue generation, and achieving agreed monthly and annual sales targets.
The successful candidate will proactively identify potential customers, build strong commercial relationships, understand customer shipping requirements, and position the Company courier aggregation solutions as a cost-effective and reliable logistics solution.
The Junior Sales Developer will be expected to manage the full sales cycle, from prospecting and lead generation through to closing deals, on boarding customers, and ensuring sustainable revenue growth.
2. KEY RESPONSIBILITIES
A. New Business Development
- Proactively identify and target new business opportunities across relevant market segments.
- Develop and maintain a strong sales pipeline through cold calling, networking, referrals, LinkedIn, email campaigns, face-to-face meetings, and other prospecting activities.
- Research potential customers and identify businesses with courier, e-commerce, retail, and logistics requirements.
- Conduct regular outbound sales activities to generate new leads and sales opportunities.
- Arrange and conduct sales presentations, customer meetings, and product demonstrations.
- Identify customer needs and recommend suitable the Company solutions.
- Convert qualified prospects into active, revenue-generating customers.
- Negotiate commercial terms and close new business within approved company guidelines.
- Maintain a consistent flow of new business opportunities to achieve monthly and annual targets.
B. Sales Target & Revenue Generation
The Junior Sales Developer will be accountable for achieving a monthly new business revenue target of (to be confirmed) subject to the agreed sales ramp-up period and company targets.
The sales target will be measured based on actual revenue generated from new customers acquired and activated by the Junior Sales Developer.
The expected sales ramp-up is:
Month
Target Achievement
Month 1
20% of target
Month 2
50% of target
Month 3
80% of target
Month 4 onwards
100% of target
Full Target: To be confirmed
Performance against target will be reviewed monthly, with regular pipeline reviews and performance discussions conducted with management.
C. Customer Acquisition & On boarding
- Manage the sales process from initial prospecting through to successful customer activation.
- Ensure all new customers are correctly on boarded in accordance with the Company procedures.
- Work closely with operations, customer service, finance, and relevant internal departments to ensure a smooth customer implementation.
- Ensure that customer expectations are clearly communicated and managed throughout the on boarding process.
- Identify opportunities to increase customer shipping volumes and revenue after on boarding.
D. Relationship Management
- Establish and maintain professional relationships with key decision-makers and business owners.
- Act as a trusted business partner by understanding customers' courier and logistics challenges.
- Conduct regular account reviews with new customers to identify growth opportunities.
- Proactively address customer concerns and elevate operational issues where required.
- Identify cross-selling and upselling opportunities to increase customer lifetime value.
E. Sales Pipeline & CRM Management
- Maintain accurate and up-to-date records of all leads, prospects, opportunities, and customer activities in the company's CRM system.
- Ensure all sales activities and customer interactions are recorded accurately.
- Maintain a healthy pipeline that supports the achievement of monthly and annual targets.
- Provide accurate sales forecasts and pipeline reports to management.
- Track opportunities through each stage of the sales cycle.
- Monitor conversion rates, sales activity, and revenue performance.
F. Market Development
- Identify emerging trends and opportunities within the courier, e-commerce, retail, and logistics sectors.
- Monitor competitor offerings, pricing, and service developments as well as all courier companies.
- Identify new customer segments and industries that could benefit from the Company's services.
- Provide feedback to management regarding market trends, customer needs, and competitor activity.
- Participate in networking events, industry events, exhibitions, and other business development activities.
3. KEY PERFORMANCE INDICATORS (KPIs)
Performance will be measured against agreed KPIs, including but not limited to:
- Monthly new business revenue target achieved.
- Number of new customers acquired.
- Number of new customer accounts successfully activated.
- Monthly recurring revenue generated from new business.
- Number of qualified leads generated.
- Number of sales meetings and presentations conducted.
- Lead-to-customer conversion rate.
- Sales pipeline value.
- Sales forecast accuracy.
- Customer retention and activity levels during the initial on boarding period.
- Average revenue generated per new customer.
- Growth in customer shipping volumes.
4. MINIMUM REQUIREMENTS
- Minimum of 3-5 years' experience in sales or business development, preferably within the courier, logistics, e-commerce, freight, or related industry.
- Proven track record of successfully acquiring new business.
- Demonstrated ability to consistently meet or exceed sales targets.
- Experience managing a full sales cycle from prospecting to closing.
- Strong negotiation and closing skills.
- Excellent communication and presentation skills.
- Strong customer relationship management abilities.
- Experience using CRM systems and sales reporting tools.
- Valid driver's licence and own reliable transport may be required.
- Ability to work independently while contributing to the broader sales team.
5. KEY COMPETENCIES
The successful candidate should demonstrate:
- New Business Acquisition
- Business Development
- Lead Generation & Prospecting
- Consultative Selling
- Negotiation & Closing
- Relationship Building
- Target Driven
- Commercial Awareness
- Strategic Thinking
- Strong Communication Skills
- Customer Focus
- Pipeline Management
- CRM Management
- Time Management
- Problem Solving
- Resilience and Persistence
6. PERSONAL ATTRIBUTES
The ideal candidate is:
- Highly motivated, results-driven and a positive mindset.
- Confident and comfortable engaging with senior decision-makers.
- A proactive "hunter" who actively seeks out new business opportunities.
- Commercially minded with a strong understanding of revenue generation.
- Persistent and resilient when dealing with sales objections and rejection.
- Self-disciplined and capable of managing their own sales territory and pipeline.
- Professional, energetic, and customer-focused.
- Able to work under pressure and consistently deliver against targets and a team player.
- A strong communicator and relationship builder.
7. AUTHORITY & ACCOUNTABILITY
The Junior Sales Developer is accountable for the achievement of agreed new business and revenue targets and for maintaining a healthy sales pipeline.
The incumbent is expected to take ownership of the sales process and proactively manage opportunities from initial contact through to customer acquisition and activation.
Any pricing, discounts, contractual commitments, or commercial arrangements must be agreed within the Company approved policies and delegated authority levels.
8. SUCCESS IN THIS ROLE
Success in this position will be demonstrated by the Senior Sales Developer's ability to consistently:
Prospect → Qualify → Present → Negotiate → Close → Onboard → Grow
The primary objective is to bring in new, sustainable, revenue-generating customers and contribute directly to the Company's growth and market expansion.