Sales Engineer - Industrial Automation

Rubiconsa; Cape Town; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading industrial automation firm is looking for a results-driven Sales Engineer to join its team in Cape Town. The ideal candidate will develop and maintain client relationships, identify sales opportunities, and respond to technical queries. With 2-5 years of experience in technical sales and strong knowledge of automation components, you will effectively present solutions and achieve sales targets. This role requires excellent communication skills and a service-oriented mindset.

Qualifications

• 2–5 years’ experience in technical sales.
• Strong knowledge of industrial automation components including PLCs and sensors.
• Established network in Western Cape/Cape Town.

Responsibilities

• Develop and maintain strong client relationships.
• Identify and develop new sales opportunities.
• Respond to customer inquiries including technical queries.
• Present technical products clearly and confidently.
• Achieve sales targets and contribute to business growth.

Skills

Relationship-building and client engagement

Excellent verbal and written communication

Negotiation and closing skills

Ability to clearly explain technical concepts

Commercial awareness

Proficient in Microsoft Office

NetSuite ERP experience

Education

Engineering/Electrical qualification

Job description

Sales Engineer

We are seeking a results-driven Sales Engineer to join our Industrial Automation team in Cape Town. This role offers the opportunity to work with leading automation brands to deliver tailored solutions across a diverse industrial client base.

Product Portfolio:

Our portfolio includes leading global brands such as Siemens, Schneider Electric, Rittal, LAPP, Balluff, Cognex, Troax, and Murrelektronik.

Key Responsibilities:

• Develop and maintain strong client relationships
• Identify and develop new sales opportunities
• Respond to customer inquiries, including technical queries
• Present technical products and solutions clearly and confidently
• Achieve sales targets and contribute to business growth
• Continuously develop technical knowledge of automation products and applications
• Maintain accurate CRM data and provide market feedback
• Attend networking events and industry trade shows

Requirements

Education:

• Engineering/Electrical qualification advantageous
• Valid driver’s license and own transport

Experience:

• 2–5 years’ experience in technical sales
• Strong knowledge of industrial automation components, including PLCs, switchgear, VSDs, safety systems, sensors (IO-Link), vision systems, and cabling
• Proven track record of matching products to client needs and achieving sales targets
• Established network in Western Cape/Cape Town

Personal Profile:

• Self-motivated and results-driven
• Strong sense of urgency
• Service-oriented with a customer-first mindset
• Strong problem-solving ability
• Able to work independently and manage time effectively

Skills:

• Relationship-building and client engagement
• Excellent verbal and written communication
• Negotiation and closing skills
• Ability to clearly explain technical concepts and value propositions
• Commercial awareness
• Proficient in Microsoft Office
• NetSuite ERP experience advantageous