Sales Development Representative (UK Market)

D2B; Johannesburg; Remote; ZAR 750,000 - 1,083,000; Full time

Job summary

D2B in Johannesburg is seeking a Sales Development Representative to drive outbound growth for the UK market. You will work remotely from South Africa during UK business hours, engaging senior operational leads, qualifying opportunities, and booking meetings for the Business Development Managers.

This role requires a proven track record in B2B outbound sales, strong English communication, and experience with CRM tools like Pipedrive and LinkedIn Sales Navigator.

Qualifications

• Minimum 5+ years of dedicated B2B outbound sales development with phone-first outreach.
• Proven track record of meeting-booking targets and high lead-to-meeting conversion.
• Direct experience engaging UK SME decision-makers (owner-managers, ops leads).
• Strong written and spoken English tailored to senior executives.

Responsibilities

• Execute outbound prospecting using provided account lists and research tools.
• Respond to inbound inquiries quickly and follow up via phone and email.
• Drive cross-selling and retainer conversions across assigned accounts.
• Qualify opportunities and book meetings for Business Development Managers.
• Maintain CRM data and pipeline governance, update records in Pipedrive.
• Participate in weekly coaching to improve pitch and handling objections.

Skills

B2B outbound sales

Phone-first outreach

English communication

UK market exposure

Tools

LinkedIn Sales Navigator

Pipedrive

Job description

Position : Sales Development Representative (UK Market)

Salary : To be determined

Working Hours & Conditions: Observing UK business hours

Holidays : Observing UK holidays

ROLE OVERVIEW:

Drive outbound growth and pipeline creation for a premier UK-based health and safety consultancy specializing in retained compliance partnerships for high-risk mid-market industries. Operating remotely from South Africa during standard UK business hours, this role focuses on engaging senior operational leads, qualifying high-value opportunities, and booking targeted meetings for Business Development Managers. By connecting key decision-makers with vital compliance solutions, you will play a direct role in protecting businesses and supporting sustainable organizational growth.

RESPONSIBILITIES:

• Execute Outbound Prospecting: Work provided account lists, track HSE enforcement/hiring signals, and leverage independent research tools (e.g., LinkedIn Sales Navigator) to identify and engage target UK prospects.
• Manage Warm & Inbound Leads: Respond rapidly to web, paid search, and marketing enquiries within strict timeframes (calling inbound leads within five minutes during business hours) and follow up persistently via phone and email.
• Re-Engage & Expand Accounts: Drive cross-selling, up-selling, retainer conversions, and win-back campaigns across assigned database accounts.
• Qualify & Book Meetings: Conduct high-caliber phone conversations with owner-managers and operations leads to uncover immediate pain points, qualify account criteria (50–500+ staff), and schedule confirmed BDM meetings.
• Maintain CRM & Pipeline Governance: Record call activity, manage personal pipelines, and keep all opportunity data current within Pipedrive without requiring ongoing oversight.
• Participate in Coaching & Performance Reviews: Engage in weekly recorded call reviews and continuous coaching sessions to refine pitch delivery and objection handling.

QUALIFICATIONS:

• Experience: Minimum 5+ years of dedicated B2B outbound sales development (SDR/BDR/Appointment Setter) with phone-first outreach as the primary sales channel.
• Proven Track Record: Demonstrated history of achieving meeting-booking targets and maintaining high lead-to-meeting completion rates.
• UK Market Exposure: Direct experience engaging UK SME decision-makers (owner-managers, operations directors, compliance leads).
• Pipeline Management & Research: Experience conducting cold/warm outreach, researching prospective accounts, and working alongside senior closers/BDMs.
• Communication Skills: Exceptional verbal articulation and polished written English skills tailored to senior executive audiences.
• Working Schedule & Location: Full-time availability operating strictly on UK working hours (08:30 to 17:30 UK Time / 09:30–18:30 SAST summer, 10:30–19:30 SAST winter) from South Africa.

DESIRED (NOT REQUIRED):

• Software Competency: Hands-on experience using Pipedrive CRM and LinkedIn Sales Navigator.
• Sector Familiarity: Prior background selling compliance, HR, insurance, facilities, or professional services into high-risk industries (manufacturing, construction, warehousing, or food production).
• Self-Direction: Highly organized, self-motivated working style with the ability to manage independent weekly workflows effectively.