Sales Development Representative

Potentiam Ltd; Johannesburg; Hybrid; ZAR 180,000 - 320,000; Full time

Job summary

Potentiam Ltd. is seeking ambitious Business Intelligence Executives to join a fast-growing commercial team focused on the UK market. The role sits in lead generation and outbound sales, driving growth through prospecting, CRM pipeline management, demand generation, and appointment setting.

Ideal candidates have experience in B2B sales, SDR/BDR, SaaS, or related environments and enjoy relationship building, outbound outreach, and fast-paced growth with clear career development opportunities.

Qualifications

• 1-5+ years of experience in outbound sales, lead generation, SDR/BDR roles or related fields.
• Experience in KPI-driven or target-based environments.
• Familiarity with CRM systems and pipeline management.

Responsibilities

• Conduct outbound prospecting and lead generation in targeted UK markets.
• Execute cold calls and outbound emails to engage prospects.
• Build and manage sales pipelines in CRM systems (HubSpot, Salesforce, MS Dynamics).
• Identify target personas across commercial sectors and book qualified meetings.
• Maintain accurate CRM records and pipeline updates.
• Support demand generation and outbound sales campaigns.
• Research companies and market activity prior to outreach.

Skills

Outbound sales

Lead generation

CRM management

KPIs

Communication

Tools

HubSpot

Salesforce

MS Dynamics

Job description

Potentiam is a rapidly growing global offshore solutions provider, connecting

skilled technical professionals with leading UK and European companies. With

established offices in South Africa, Romania, and India, and our newest

location in Brazil, we continue to expand our global presence to support

businesses in scaling effectively and sustainably.

Our mission is to help companies build high-performing offshore teams while

ensuring our people have clear career development and growth opportunities.

Potentiam manages all aspects of HR, payroll, infrastructure, and staff

development, while our clients directly oversee their teams’ day-to-day

responsibilities and role-specific training.

With ambitious growth plans to reach over 500 team members globally within

the next 3-4 years, Potentiam offers an exciting, fast-paced environment

where people, purpose, and performance come together.

About the Role

We are looking for ambitious, commercially minded Business Intelligence Executives to join a fast-growing commercial team focused on the UK market. This role sits within the lead generation and outbound sales function, supporting business growth through proactive prospecting, CRM pipeline management, demand generation campaigns, and appointment setting.

This is an exciting opportunity for candidates who enjoy relationship building, outbound communication, commercial problem solving, and working in a fast-paced environment with strong growth potential.

The role is ideal for candidates from B2B sales, SDR, BDR, SaaS, technology sales, recruitment sales, consultancy, or commercial lead generation environments who are eager to grow within a high-performance business.

Purpose of the Role

The SDR support the commercial growth of the business through outbound prospecting, lead generation, pipeline development, and CRM management activities.

The role is focused on identifying and engaging prospective clients across the UK market, generating qualified opportunities for the commercial team, and supporting demand generation campaigns within a fast-paced and commercially driven environment.

This position plays a key role in driving business growth by building relationships with potential clients, maintaining strong CRM discipline, and contributing to overall sales and lead generation performance.

Duties and Responsibilities

• Conduct outbound prospecting and lead generation activities across targeted UK markets
• Execute cold calling and outbound email campaigns to engage prospective clients
• Build and manage sales pipelines within CRM systems such as HubSpot, Salesforce, or MS Dynamics
• Identify and engage target personas across commercial and industrial sectors
• Book qualified meetings for senior commercial stakeholders
• Maintain accurate CRM records, activity tracking, and pipeline updates
• Support demand generation and outbound sales campaigns
• Conduct research on companies, sustainability initiatives, and relevant market activity before outreach
• Collaborate closely with sales and marketing teams to support commercial growth initiatives
• Meet agreed activity KPIs and lead generation targets
• Continuously develop product and industry knowledge through training and coaching
• Support ongoing prospect engagement through structured follow-up activity and automated outreach sequences

Skills & Experience

• 1-5+ years of experience within outbound sales, lead generation, SDR, BDR, telesales, recruitment sales, or commercial prospecting environments
• Experience working within KPI-driven or target-based environments
• Previous exposure to CRM systems and pipeline management
• Strong communication and relationship-building skills
• Confidence conducting outbound calls and prospecting activity
• Strong organisational and time management ability

Preferred Industry Exposure

Candidates from the following sectors are highly desirable:

• B2B Services
• SaaS
• Technology Sales
• Consultancy
• Recruitment Sales

Key Skills

• Cold Calling & Prospecting
• CRM Management
• Stakeholder Communication
• Relationship Building
• KPI & Activity Management
• Data Accuracy & CRM Hygiene
• Communication & Presentation Skills
• Collaboration with Sales & Marketing Teams

Personal Attributes

• Resilient and confident
• Strong attention to detail
• Learning agility and coachability
• Self-motivated and proactive
• Adaptable within fast-growth environments
• Positive attitude and strong teamwork mentality
• Commercially driven with a willingness to learn

Location and Hours

Location: Cape Town (Hybrid/Office-Based)

Working Hours

The role operates according to UK business hours.

Data Privacy Notice

The personal information you provide during the application and recruitment process will be used solely for recruitment purposes, in accordance with our data protection policies.

For any questions regarding data processing related to HR activities, please contact Chantal Endemann at [e-mail].

All data shared with third parties complies with applicable confidentiality and retention requirements.